While there are many gurus who deserve the bashing they get, there ARE some good guys among the entrepreneurati–including Eban Pagan, the mastermind behind Double Your Dating as well as products under his own name such as Wake Up Productive and Guru Mastermind.
For the launch of his Self Made Wealth program, Eban sent prospects to a squeeze page that encouraged them to subscribe for several free lessons about money and mindset. (Unfortunately, the squeeze page itself was taken down after sales closed.)
Here are five ways Eban’s squeeze page stood out from the oodles of squeeze pages I see every week–ideas you can to test to boost your own list-building efforts…
Video Above the Headline–The video is at the very top of the page, with the headline underneath. However, the headline is still above the “fold” so you immediately see it when landing on the page.
Eban obviously wants you to notice and watch the video first. But this arrangement also places the headline much closer to the call to action. (I’d love to see his analytics on this.)
I’m not sure this format would work for everyone so test before you go full hog with it. Traffic to this particular squeeze page was driven by affiliate partners–so most visitors knew something about him before hitting the page.
A Signature Eban Video–Every video of his I’ve seen is done the same way–just a plain shot of him talking straight into the camera, wearing all black, standing in front of a solid, neutral background. it presents a consistent image of him and fits his “brand.”
Love it or hate it, his video does automatically play when you land on the page. But unlike many these days, the visitor still gets controls and a time bar showing the video is only 2 minutes and 15 seconds, which keeps viewers from getting antsy.
Reason-Why Opt-In–People are starting to treat their email like it’s Fort Knox–refusing to subscribe without a compelling reason or only giving the address they use for junk mail.
Eban probably gets high opt-in rates because he’s known for giving lots of good content during his product launches. Yet, he still “asks for the business” at the end of the video–explaining that viewers should opt-in to make sure they get access to his series of free materials.
A “series” is a little more compelling than just a free report or video offer, huh?
The Tip Off–He also says you should opt-in to “get access so you can register for my Self-Made Wealth Program.” This is smart to add for four reasons:
- No one’s dumb enough to think he’s giving all this content away out of the kindness of his heart–but they appreciate when you’re upfront about the pitch that’s coming.
- No ifs, ands or buts–he says “so you can register” to plant the seed in your mind that you will register.
- He creates a bit of an air of exclusivity around the program since only those who opt-in will be able to register.
- He can more directly target those he knows are interested in the program–without annoying those on his general list who may not give a hoot about this topic.
Upping the Free Ante–His straightforward sub-head “Free Report, Video & Exercise” makes it clear he’s going beyond the norm of one free item with a free report AND 22-minute video AND exercise.
On top of the that, the content is valuable to both you AND him because it helps him persuade you to sign up. For example, the exercise for the first lesson is 3 questions. One asks what the most important thing you learned from the video was (to reinforce the value of the info you received).
The other two questions “needle your pain” by asking you to think of ways you’ve lost money in the past by not knowing this information… which reminds you that trying to do this on your own hasn’t worked out so well before.
Finally, he could have included the exercise in the free report. But he added more perceived value and emphasized this is real training (as opposed to something you passively read or listen to) by breaking it out separately.
In short, these are five good ideas to consider testing to increase the subscribers you get from your squeeze pages!
==> Have you seen any novel sales or copy approaches? If so, let me know and I may discuss them in an upcoming post!
