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Days 5 & 6 of Massive Action — Marketing Planning & Priorities

August 11, 2008 Leave a Comment

Well, my intent was to take one full day off over the weekend and that didn’t quite happen–I took parts of both days instead. Perhaps I’ll do better next weekend, my neck and shoulders could really use more time away from the keyboard and mouse!

Aside from a lot of client work, I made progress on several fronts:

  • Outlined a new special report on index cards (love those index cards!). This is key because a) My current one is not converting well, even though it’s way more in-depth and actually walks you through creating a certain type of press release plus the many ways to repurpose it and b) I think it’s tagging me as a press release writer in people’s minds and I don’t want that.
  • Wrote 85% of my ezine, so hopefully I can just quickly review and get to the VA this AM.
  • Finalized the initial structure of my marketing & publicity system, which still needs a decent name.
  • Prioritized all of the marketing ideas I’ve had floating around on Post-It notes so this week I should be able to pick up the pace.
  • Listened to a fabulous CD of Dan Kennedy and Robert Imbriale on Motivational Marketing while I drove out to see my sister and her family and new dog for dinner last night.

Also received payment for one of those new small projects from Friday, and since I only counted out the daily income total for weekdays–I’m already at 35% for today!

I’d love to hear your comments and suggestions, so please feel free to comment as we go along on this!

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Day 3 — Preparing New Copywriting & Marketing Products & Services

August 8, 2008 Leave a Comment

So I’m not feeling like I got much in the way of massive action done today. Started the day organizing in the office for like an hour and a half. But it easier to concentrate now. Also spent some time working on three short sales pages for some cool products for parents of kids with developmental difficulties.

Ok, onto the marketing:

  1. Decided to put out a short four-question survey for entrepreneurs, small business owners, and solo professionals to answer about marketing. Obviously, I kept it short to encourage more response. But my goal is to get answers that help ensure the new products and services are moving in the right decision. So if you’re an entrepreneur, small business owner, or solo professional please click here and take it so I can give you what you want!
  2. I forgot to mention I announced in this week’s ezine that I’m raising my copy review prices after this weekend. Originally, these were supposed to be 30-minute and 60-minute copywriting critique services, although I figured I’d go a little over. But they’ve turned into 2-3 hour plus editing/suggestions/tips services. So today I devised a third option that really is just a critique to launch alongside the new pricing. I think it’ll be a lot of fun too.
  3. My new website will be going live soon! I had to address some last minute things today and am still waiting to hear when we’re going to flip the switch. The downside is I was planning on sending out a press release today on the Conscious Entrepreneurs book but a) I hate the press release they gave us to go with the book and b) I want to find out when the website will be changing over.
  4. I looked into the Private JV Club website. It sounds great but I’d really like to find someone that’s actually used it before I make the commitment. One call out to the Twitter Universe today went unanswered, except by one of the experts on the site. Maybe I’ll try again in a few days.
  5. The other project today was brainstorming ways to change my list opt-in offer–maybe adding more to it but more likely changing it all together. I have a few ideas but none thrill me so I want to see what the survey results say.

Finally, it looks like two more small projects are on tap, but I didn’t actually take in any income today. Looks like this effort is off to a slow start! But it’s too early to worry. These types of things seem to happen in waves.

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Day 2 of 30 Days of Massive Action

August 7, 2008 1 Comment

Yesterday was a busy day–a lot of time spent running around outside the office and finishing a client project. It’s always great to finish something, but I spent much longer than I anticipated. “Fixing” that is clearly a top priority!

Marketing-wise:

  • I sent out two packages–one to the Ben & Jerry’s PR guy as I discussed in the Day 1 post, another to a kick-ass copywriter I admire  and would love to work with. The package itself was a 2-page sales letter and toy cell phone (which actually talks!) being sent via Priority Mail. (Her address is a PO Box, making it impossible to send via FedEx or UPS). We’ll see what happens…
  • Followed up about three teleseminar opportunities
  • Sent a list of ideas to my VA about things I’d love to outsource
  • Tried to send out follow-up postcards last night to a small group of local web designers but twice my laptop wigged out and the text ended up getting deleted.

After the second time, I called it a night. I’m not a big fan of SendOutCards to start with (I ONLY use them to send small batches of postcards. The cards are way too cheesy for me, esp. with the person’s address on the back of the card. And I’m sorry, you can scan in your handwriting and pretend it looks real and people can’t tell the difference, but they can!) and the fact there doesn’t seem to be a way to save what you’re working on and come back to it without sending it the card doesn’t help. Maybe I’ll send a letter instead.

Finally, the client who approached me with another small project the day before paid me (why can’t they all be this fast!), so I ended up banking 68% of my daily income total for the day.

Aside from client work, the schedule is clear today so hopefully it’ll be an even more productive day!

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