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	<title>Solve the Marketing Mystery &#187; Public Relations</title>
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	<link>http://compellingmarketingblog.com</link>
	<description>Marketing tips &#38; resources to take your small business to the next level with less effort and more results (&#38; formerly Compelling Marketing Blog)</description>
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		<title>Revealing Flaws is Smart Marketing in Undercover Boss</title>
		<link>http://compellingmarketingblog.com/smart-marketing-undercover-bosmove-pays-off/</link>
		<comments>http://compellingmarketingblog.com/smart-marketing-undercover-bosmove-pays-off/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 22:47:12 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Building Buzz]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[know like & trust]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[oprah]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[undercover boss]]></category>
		<category><![CDATA[waste management]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1160</guid>
		<description><![CDATA[Saying &#8220;yes&#8221; to the  TV producer who wanted the CEO to anonymously work on the company&#8217;s front lines was a risky marketing move for Waste Management (WM). Especially since reality TV is all about drama&#8230;and the company was given no control and no say in what would air. So you can be sure they&#8217;ll choose [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Pull the Trigger on New Clients</title>
		<link>http://compellingmarketingblog.com/trigger-events-new-clients/</link>
		<comments>http://compellingmarketingblog.com/trigger-events-new-clients/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 21:19:07 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get Clients]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[client attraction]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[market trends]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[trigger event]]></category>
		<category><![CDATA[trigger marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1029</guid>
		<description><![CDATA[Zeroing in on events that prompt prospects to realize it&#8217;s time for a new solution (aka &#8220;trigger events&#8221;) are a great way to find new prospects because it focuses your efforts on a market of ready or nearly ready buyers. Whether you love or hate him, the election of President Bill Clinton was a HUGE [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>PR Tools to Start Spreading the News</title>
		<link>http://compellingmarketingblog.com/pr-tools-to-start-spreading-the-news/</link>
		<comments>http://compellingmarketingblog.com/pr-tools-to-start-spreading-the-news/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 15:30:45 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Building Buzz]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[media attention]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=519</guid>
		<description><![CDATA[Think about a CD and DVD. Both are for storing files and blank ones look pretty much alike. But using a DVD to save a couple Word documents would be overkill, and using a CD to save any kind of video file wouldn&#8217;t get the job done. So you need to use the one that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Celebrate Be Heard Day Today!</title>
		<link>http://compellingmarketingblog.com/celebrate-be-heard-day-today/</link>
		<comments>http://compellingmarketingblog.com/celebrate-be-heard-day-today/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 01:23:40 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[be heard day]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[shannon cherry]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=451</guid>
		<description><![CDATA[Tomorrow is National Be Heard Day, created by publicist Shannon Cherry to help entrepreneurs, small business owners and solo professionals find their voice, tell their story and be heard. But since tomorrow is a Saturday, she&#8217;s thrown the doors open today! She&#8217;s gathered some of her business associates to offer free special gifts to help [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How NOT to Enter the Conversation in Your Customer&#8217;s Mind</title>
		<link>http://compellingmarketingblog.com/how-not-to-enter-the-conversation-in-your-customers-mind/</link>
		<comments>http://compellingmarketingblog.com/how-not-to-enter-the-conversation-in-your-customers-mind/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 17:06:54 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[small business marketing strategy]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=281</guid>
		<description><![CDATA[There&#8217;s an old copywriting saw that you should &#8220;enter the conversation going on in the customer&#8217;s mind.&#8221; It essentially means if you lead off with something they&#8217;re already thinking about, you&#8217;ll be more likely to get their attention and keep it because the message will be more interesting and relevant to them.  And this isn&#8217;t [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Book Spotlights a More Conscious Way of Doing Business</title>
		<link>http://compellingmarketingblog.com/conscious-entrepreneurs-book/</link>
		<comments>http://compellingmarketingblog.com/conscious-entrepreneurs-book/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 17:44:59 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Sustainable Bizs]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Conscious Entrepreneurs]]></category>
		<category><![CDATA[Donors Choose]]></category>
		<category><![CDATA[James Twyman]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Patricia Aburdene]]></category>
		<category><![CDATA[results-driven copywriting]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[socially conscious]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=187</guid>
		<description><![CDATA[(Raleigh, NC&#8211;October 1, 2008) While the U.S. government works to bail out and investigate financial giants driven to earn profits at any price, a movement to create a new, more holistic model of business success is gaining steam. One that pursues money and morals—and does well by doing good. Tracy Needham, founder of Raleigh-based copywriting [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Tips for Creating a Press Release That Gets Attention</title>
		<link>http://compellingmarketingblog.com/5-tips-for-creating-a-press-release-that-gets-attention/</link>
		<comments>http://compellingmarketingblog.com/5-tips-for-creating-a-press-release-that-gets-attention/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 15:21:41 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Building Buzz]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[news hook]]></category>
		<category><![CDATA[newsworthiness]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[special report]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=32</guid>
		<description><![CDATA[With recession clouds looming overhead, many entrepreneurs will be celebrating National Small Business Week next week by looking for ways to trim their marketing costs. Stepping up your PR program is a great strategy, as long as you aren’t sending out snore-inducing press releases that have no hopes of getting covered. So here are five [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Decides Newsworthiness?</title>
		<link>http://compellingmarketingblog.com/who-decides-newsworthiness/</link>
		<comments>http://compellingmarketingblog.com/who-decides-newsworthiness/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 18:11:11 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Building Buzz]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[media attention]]></category>
		<category><![CDATA[newsworthiness]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/2008/03/17/who-decides-newsworthiness/</guid>
		<description><![CDATA[As you groan at the latest Britney news clip, you&#8217;ve got to sometimes wonder, &#8220;Who the heck decided that this is news?&#8221; The answer is us&#8211;the people who watch, read or listen. Quite simply, the more viewers, readers or listeners they have, the more the station or publication makes from advertising. So they spend a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>They&#8217;re Bringing Sexy Back</title>
		<link>http://compellingmarketingblog.com/bringing-sexy-back/</link>
		<comments>http://compellingmarketingblog.com/bringing-sexy-back/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 22:56:15 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[victoria's secret]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/2008/03/02/bringing-sexy-back/</guid>
		<description><![CDATA[Our first Get a Clue! posting goes to Victoria&#8217;s Secret, who made news this week when a stock analyst asked CEO Sharon Jester Turney whether the company will be hurt by Abercrombie &#38; Fitch&#8217;s new, more wholesole lingerie store since VS has gained more of a &#8220;tawdry image and a somewhat bordello feeling in store.&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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