Chris Brogan has an awesome post today on using social media to help you through the economic downturn. I thought it was particularly apropos after the conversation last week on whether social media is a fad.
I added a few comments to his post for people in regular jobs. A few things I’d add for entrepreneurs and small business owners are:
- Use Twitter search to keep an eye on who’s talking about your types of products and services–you may find prospects or potential JV partners.
- Leverage your social networks by asking questions about what people are looking for right now. You may find ideas for changing up or adding new services.
- Go to in-person social media events. Online relationships become stronger when you see people face-to-face.
- Look to add previous clients to your social networks. It’ll make it easier to keep up with what they’re doing and you may see an opportunity to offer help them again.
And feel free to Friend or follow me!