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	<title>Solve the Marketing Mystery &#187; Get a Clue!</title>
	<atom:link href="http://compellingmarketingblog.com/get-a-clue/feed/" rel="self" type="application/rss+xml" />
	<link>http://compellingmarketingblog.com</link>
	<description>Marketing tips &#38; resources to take your small business to the next level with less effort and more results (&#38; formerly Compelling Marketing Blog)</description>
	<lastBuildDate>Mon, 10 Oct 2011 13:04:52 +0000</lastBuildDate>
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		<title>Why &#8220;A Few Good Men&#8221; Has No Place in Sales Copy</title>
		<link>http://compellingmarketingblog.com/sales-copy-men/</link>
		<comments>http://compellingmarketingblog.com/sales-copy-men/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 20:34:54 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[bad copy]]></category>
		<category><![CDATA[bad copywriting]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[not your fault]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[weed out bad prospects]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1821</guid>
		<description><![CDATA[There&#8217;s a time and a place for an in-your-face attitude&#8211;but it&#8217;s usually NOT in the opening of your sales copy. Well, not unless you&#8217;re selling spots to a boot camp led by Colonel &#8220;You can&#8217;t handle the truth&#8221; Jessup from A Few Good Men. One guru who&#8217;s mastered the tough love approach is Dan Kennedy&#8211;especially [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Downside of Outsourcing Your Marketing&#8230;</title>
		<link>http://compellingmarketingblog.com/downside-outsourcing-marketing/</link>
		<comments>http://compellingmarketingblog.com/downside-outsourcing-marketing/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 17:14:59 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[blog comments]]></category>
		<category><![CDATA[mystery shopping]]></category>
		<category><![CDATA[outsourcing marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1653</guid>
		<description><![CDATA[We&#8217;re going to hope the person who tried to post this comment to my blog was an outsourcer and not the person behind the Grammar Checker website. But either way, it&#8217;s not exactly a good advertisement for your services&#8230; And when you&#8217;re a small business, everything you do online is in some way, shape or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How NOT to Do Postcard Marketing</title>
		<link>http://compellingmarketingblog.com/postcard-marketing-not/</link>
		<comments>http://compellingmarketingblog.com/postcard-marketing-not/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 16:23:20 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[call]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=738</guid>
		<description><![CDATA[Here&#8217;s a great example of what NOT to do with a postcard. Postcards can be a very affordable and effective direct mail piece&#8211;done right. Or even mostly right. This one, however, is nowhere close. There&#8217;s&#8230; &#8211; NO headline to get your attention &#8211; NO problem or solution being addressed &#8211; NO real offer being made [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Branding vs Direct Response Smackdown</title>
		<link>http://compellingmarketingblog.com/direct-response-branding-smackdown/</link>
		<comments>http://compellingmarketingblog.com/direct-response-branding-smackdown/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 21:58:16 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=715</guid>
		<description><![CDATA[When you&#8217;re looking to hire marketing help for your small business, you need to know where those folks fall on the branding-direct response spectrum. Many agencies and consultants who spent their careers in super-sized companies have a clear bias toward branding and lack of understanding or even disdain about direct response that can be dangerous [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Copywriter&#8217;s Hit List &#8212; Lose It, Don&#8217;t Use It</title>
		<link>http://compellingmarketingblog.com/copywriters-hit-list-lose-it-dont-use-it/</link>
		<comments>http://compellingmarketingblog.com/copywriters-hit-list-lose-it-dont-use-it/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 14:04:08 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[copywriters hit list]]></category>
		<category><![CDATA[grammar]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=641</guid>
		<description><![CDATA[&#8230;when it comes to the word &#8220;UTILIZE&#8221; in your marketing copy (or really, anything you write for your business). First, a definition from good old Merriam-Webster: utilize (v)&#8211;to make USE of, turn to practical USE or account See a pattern here? Twice as many letters and three times as many syllables add nothing meaningful to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Worst Headline I&#8217;ve Ever Seen</title>
		<link>http://compellingmarketingblog.com/worst-headline-ever-seen/</link>
		<comments>http://compellingmarketingblog.com/worst-headline-ever-seen/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 19:22:23 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[marketing to women]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=302</guid>
		<description><![CDATA[I had planned to write about something totally different today until I opened my inbox this morning. And the worst headline I&#8217;ve probably ever seen stared back at me: You are born alone….You die alone…. What you do with that SPACE in between is your choice. What will you do with YOUR space? Normally, I would [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How NOT to Enter the Conversation in Your Customer&#8217;s Mind</title>
		<link>http://compellingmarketingblog.com/how-not-to-enter-the-conversation-in-your-customers-mind/</link>
		<comments>http://compellingmarketingblog.com/how-not-to-enter-the-conversation-in-your-customers-mind/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 17:06:54 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[small business marketing strategy]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=281</guid>
		<description><![CDATA[There&#8217;s an old copywriting saw that you should &#8220;enter the conversation going on in the customer&#8217;s mind.&#8221; It essentially means if you lead off with something they&#8217;re already thinking about, you&#8217;ll be more likely to get their attention and keep it because the message will be more interesting and relevant to them.  And this isn&#8217;t [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/how-not-to-enter-the-conversation-in-your-customers-mind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Are You? More Effective Marketing Starts with You!</title>
		<link>http://compellingmarketingblog.com/who-are-you-more-effective-marketing-starts-with-you/</link>
		<comments>http://compellingmarketingblog.com/who-are-you-more-effective-marketing-starts-with-you/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 14:00:27 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[core marketing message]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=235</guid>
		<description><![CDATA[When you&#8217;re crystal clear on what you bring to the table for your clients&#8211;and how you&#8217;re different from all their other options&#8211;marketing becomes much easier and more effective. So take some time to really think about and answer the following questions: 1. Who are you? As Carlton said after my first attempt at this exercise, [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/who-are-you-more-effective-marketing-starts-with-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Actions Speak Louder Than Marketing Words at Verizon</title>
		<link>http://compellingmarketingblog.com/actions-speak-louder-than-marketing-words-at-verizon/</link>
		<comments>http://compellingmarketingblog.com/actions-speak-louder-than-marketing-words-at-verizon/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 13:46:58 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[socially conscious]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=198</guid>
		<description><![CDATA[Verizon Wireless is a perfect example of companies that don&#8217;t get that being a responsible company means being one ALL the time. Yes, they a nice little Corporate Responsibility section on their website where they tout their admirable Hopeline program, which provides phones and service to victims of domestic abuse. But when it comes to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Proposal for Carefirst BCBS</title>
		<link>http://compellingmarketingblog.com/a-proposal-for-carefirst-bcbs/</link>
		<comments>http://compellingmarketingblog.com/a-proposal-for-carefirst-bcbs/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 12:15:09 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Blue Cross Blue Shield]]></category>
		<category><![CDATA[Carefirst]]></category>
		<category><![CDATA[health insurance]]></category>
		<category><![CDATA[prescription drugs]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=143</guid>
		<description><![CDATA[Dear Carefirst Blue Cross Blue Shield, I have a money-saving tip for you. I&#8217;ve gotten 11 allergy shots in the past month and you&#8217;ve sent me 11 two-page Explanation of Benefits statements by mail. I&#8217;m sure my mailman is tired of delivering them and it annoys me that I now have 22 sheets of paper [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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