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	<title>Compelling Marketing Blog</title>
	<link>http://compellingmarketingblog.com</link>
	<description>Marketing tips &#38; resources to take your small business to the next level with less effort and more results</description>
	<lastBuildDate>Fri, 26 Feb 2010 19:51:10 +0000</lastBuildDate>
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		<title>Copywriter&#8217;s Hit List &#8212; Don&#8217;t Submit!</title>
		<description><![CDATA[One piece of copy found on virtually every web page (or it should be, since your website should have an ezine sign-up form on every page except sales pages!) is the call-to-action aka &#8220;submit button.&#8221; But the last thing in the world it should say is &#8220;submit&#8221;!
Let&#8217;s look at the definition of submit from The [...]]]></description>
		<link>http://compellingmarketingblog.com/2010/02/copywriters-hit-list-dont-submit/</link>
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		<title>How Mom&#8217;s Love Advice Can Simplify Your Marketing</title>
		<description><![CDATA[Did you ever have a crush on someone back in school and no matter what you did (or talked your friends into doing for you!) the object of your affections didn&#8217;t seem to even know you were alive?
So one day, when you were really down in the dumps and moping about it, you broke down [...]]]></description>
		<link>http://compellingmarketingblog.com/2010/02/simplify-your-marketin/</link>
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		<title>Revealing Flaws is Smart Marketing in Undercover Boss</title>
		<description><![CDATA[Saying &#8220;yes&#8221; to the  TV producer who wanted the CEO to anonymously work on the company&#8217;s front lines was a risky marketing move for Waste Management (WM).
Especially since reality TV is all about drama&#8230;and the company was given no control and no say in what would air. So you can be sure they&#8217;ll choose the [...]]]></description>
		<link>http://compellingmarketingblog.com/2010/02/smart-marketing-undercover-bosmove-pays-off/</link>
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		<title>Copywriting Points Up in the Air</title>
		<description><![CDATA[
&#8230;
I saw the movie Up in the Air recently and thought it made a few interesting points about writing good copy
Plot Summary: The main storyline is about Ryan Bingham (George Clooney), a &#8220;career transition counselor&#8221; (aka hired hatchet man) who&#8217;s always jetting off to fire employees for companies who don&#8217;t want to do the dirty [...]]]></description>
		<link>http://compellingmarketingblog.com/2010/02/copywriting-points-up-in-the-air/</link>
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		<title>Create an Online Swipe File with Delicious</title>
		<description><![CDATA[One way to make writing your own marketing materials easier to start creating a &#8220;swipe&#8221; file of things you like as you see them.
Often people talk about using a swipe file to save examples of copy they can &#8220;borrow&#8221; ideas or words from later. (Of course, there&#8217;s is an art to swiping copy effectively&#8211;especially for [...]]]></description>
		<link>http://compellingmarketingblog.com/2010/01/swipe-file-delicious/</link>
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		<title>5 Marketing Lessons from Online Dating</title>
		<description><![CDATA[People often use dating analogies when they&#8217;re talking about getting clients and when you think about it, a ton of similarities exist.
So here are some marketing lessons from an online dating site&#8230;
1. Whether it&#8217;s an online profile or your website, visitors usually don&#8217;t know a single thing about you&#8211;and they&#8217;re pretty skeptical. After all, everyone&#8217;s [...]]]></description>
		<link>http://compellingmarketingblog.com/2009/12/5-marketing-lessons-from-online-dating/</link>
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		<title>Ready to Hookup with Savvy Joint Venture Partners?</title>
		<description><![CDATA[Then join us for the Raleigh JV Alert Impact Hookup on Thursday, December 3!
Where:  Tripp&#8217;s
3516 Wade Avenue
Raleigh, NC 27607
When: 	December 3, 2009, 7-9 PM
It&#8217;s the first meeting of the Raleigh area Impact/JV Alert Hookup to provide networking, fun, and a chance to meet others top-level local Internet marketers interested in joint ventures and affiliate relationships.
We&#8217;ll mingle [...]]]></description>
		<link>http://compellingmarketingblog.com/2009/12/raleigh-joint-venture-impact-hookup/</link>
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		<title>2 Reasons You MUST Include Features in Your Copy</title>
		<description><![CDATA[I was reading Robert Plank&#8217;s Time Management on Crack 2.0 this past weekend and was thrilled to see a comment in the sales page section about remembering to include features in your bullet points.
Because features have apparently become the Chucky doll of copywriting.
It started out innocently enough. Well-meaning copywriters started spreading the word that you [...]]]></description>
		<link>http://compellingmarketingblog.com/2009/11/features-copy/</link>
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		<title>Copywriter&#8217;s Hit List: Victim Verbs</title>
		<description><![CDATA[Your English teacher probably called them passive verbs but I think “victim” paints a clearer picture of what they’ll do to your copy. It also nicely sums up what you’re looking for&#8212;sentences where something is happening TO the subject, instead of the subject making something happen.
But whatever you call them, victim verbs make your copy blah, wordy [...]]]></description>
		<link>http://compellingmarketingblog.com/2009/11/copywriters-passive-verbs/</link>
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		<title>Who Do You Celebrate In Your Network?</title>
		<description><![CDATA[In addition to honoring our military heroes here in the U.S., Liz Lynch&#8211;author of Smart Networking: Attract A Following In Person and Online&#8211; has also suggested we celebrate our own personal heroes as part of Network Appreciation Day today.
Because even if you&#8217;ve thanked someone for the help they gave you at the time, they may [...]]]></description>
		<link>http://compellingmarketingblog.com/2009/11/smart-networking-celebration/</link>
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