<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Solve the Marketing Mystery</title>
	<atom:link href="http://compellingmarketingblog.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://compellingmarketingblog.com</link>
	<description>Marketing tips &#38; resources to take your small business to the next level with less effort and more results (&#38; formerly Compelling Marketing Blog)</description>
	<lastBuildDate>Sun, 25 Nov 2012 05:58:30 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Sales Slaying Assumptions &#8212; Magic Powder Not Included</title>
		<link>http://compellingmarketingblog.com/sales-slaying-assumptions/</link>
		<comments>http://compellingmarketingblog.com/sales-slaying-assumptions/#comments</comments>
		<pubDate>Fri, 11 May 2012 17:11:11 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[assumptions]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[demos]]></category>
		<category><![CDATA[know like & trust]]></category>
		<category><![CDATA[logic]]></category>
		<category><![CDATA[proof]]></category>
		<category><![CDATA[sales pitch]]></category>
		<category><![CDATA[women's expo]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=2298</guid>
		<description><![CDATA[Demos are a great way to add punch to a selling process, so I stopped to watch a guy pitching his magic powder at a women&#8217;s expo a few weeks ago. He made quite a show of dropping a pH testing solution into a row of cups that held various types of water and soda. Each [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/sales-slaying-assumptions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A 60 Second Game for Entrepreneurs</title>
		<link>http://compellingmarketingblog.com/game-for-entrepreneurs/</link>
		<comments>http://compellingmarketingblog.com/game-for-entrepreneurs/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 13:04:52 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Customer Psychology]]></category>
		<category><![CDATA[attracting more business]]></category>
		<category><![CDATA[quiz]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=2109</guid>
		<description><![CDATA[Imagine you&#8217;re on a reality TV show called Last Chance.  An Archie Bunker-like accountant comes in and says &#8220;If you don&#8217;t make TWICE as much money in the next 3 months as you&#8217;ve made in the last 3 months, I&#8217;m pulling the plug on your business&#8211;sorry Charlie, go get a job.&#8221; But&#8230;to help you succeed, [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/game-for-entrepreneurs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Copywriter&#8217;s Hit List&#8211;Excellent Customer Service in Sales Copy</title>
		<link>http://compellingmarketingblog.com/sales-copy-customer-service/</link>
		<comments>http://compellingmarketingblog.com/sales-copy-customer-service/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 12:53:59 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[copywriters hit list]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[specificity]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=2072</guid>
		<description><![CDATA[Mind you, I have no problem with excellent customer service itself&#8211;my beef is with businesses always wanting to claim that they provide excellent customer service in their sales copy. It&#8217;s kind of like the boy who cried wolf&#8211;so many businesses say it but few truly deliver, so customers don&#8217;t believe it when they see it [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/sales-copy-customer-service/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Attract Customers With a Steady Stream of Customer Referrals&#8230;Starting Today!</title>
		<link>http://compellingmarketingblog.com/customer-referrals-today/</link>
		<comments>http://compellingmarketingblog.com/customer-referrals-today/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 18:38:28 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Get Clients]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Strategic Networking]]></category>
		<category><![CDATA[chuck austin]]></category>
		<category><![CDATA[customer referrals]]></category>
		<category><![CDATA[lifetime customer value]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=2034</guid>
		<description><![CDATA[More customers. Better customers? This is good, right? Because most business owners I talk to are quite willing to offer a discount or have a sale to attract new customers. But virtually none of them have any kind of system in place to get referrals. And some balk at the idea of offering an incentive [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/customer-referrals-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Run Like Fire From These 3 Bad Client Types</title>
		<link>http://compellingmarketingblog.com/run-bad-clients/</link>
		<comments>http://compellingmarketingblog.com/run-bad-clients/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 19:09:29 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Client Relations]]></category>
		<category><![CDATA[Get Clients]]></category>
		<category><![CDATA[bad clients]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[deadbeat clients]]></category>
		<category><![CDATA[freelancers]]></category>
		<category><![CDATA[getting clients]]></category>
		<category><![CDATA[marketing consultant]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=2014</guid>
		<description><![CDATA[Nearly everyone has had at least one&#8211;the bad client you wish you&#8217;d never met. And when you think back later, it&#8217;s funny how many warning signs you realize you skipped by in your eagerness to get them to sign on the dotted line. In fact, I recently culled my 8 years as a copywriter and [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/run-bad-clients/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A-List Email Copy for Your Business</title>
		<link>http://compellingmarketingblog.com/a-list-email-copy/</link>
		<comments>http://compellingmarketingblog.com/a-list-email-copy/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 17:47:53 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[email copy]]></category>
		<category><![CDATA[hybrid email]]></category>
		<category><![CDATA[know like & trust]]></category>
		<category><![CDATA[pitch email]]></category>
		<category><![CDATA[song lyrics]]></category>
		<category><![CDATA[stick email]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1966</guid>
		<description><![CDATA[Recently, I had the chance to write email copy for an A-list copywriter&#8211; a series of 3 autoresponders to convert one-time buyers into monthly subscribers for a new membership site. Well, he loved the copy so much, he decided to replace his own emails with my series. So, I thought it would be fun to [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/a-list-email-copy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Lifespan of a Link in Social Media</title>
		<link>http://compellingmarketingblog.com/the-lifespan-of-a-link-in-social-media/</link>
		<comments>http://compellingmarketingblog.com/the-lifespan-of-a-link-in-social-media/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 19:55:31 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Building Buzz]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[instant messaging]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1935</guid>
		<description><![CDATA[Unless you&#8217;re a public company trying to bury bad financial news on a Friday afternoon, you want as many people as possible to see, click and forward the links to your blog post, press release, sales page or other online content you&#8217;re trying to drive traffic to. So, you may be interested in a recent [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/the-lifespan-of-a-link-in-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Them to Act NOW, Not Later! (Last Chance to Save 37%)</title>
		<link>http://compellingmarketingblog.com/urgency-save-intro/</link>
		<comments>http://compellingmarketingblog.com/urgency-save-intro/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 02:15:12 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[buyer procrastination]]></category>
		<category><![CDATA[direct response copywriting]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[urgency]]></category>
		<category><![CDATA[website copy]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1903</guid>
		<description><![CDATA[More than 97% of visitors who are interested in buying from or hiring you decide to &#8220;come back later&#8221; but never do! Discover quick and easy strategies to save those lost sales and get more prospects to buy now in my brand new program&#8230; The Sales Supercharger – Tweak Your Offers to Turn Procrastinators into [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/urgency-save-intro/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Can a Productivity Website Be Non-Productive?</title>
		<link>http://compellingmarketingblog.com/website-review-action-method/</link>
		<comments>http://compellingmarketingblog.com/website-review-action-method/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 20:19:33 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[Levenger]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[productivity application]]></category>
		<category><![CDATA[website review]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1893</guid>
		<description><![CDATA[A lot of people seem to think that when I do a sales page or website review, I only look on the actual words on the page. But nothing could be further from the truth In fact, my Sales Copy Investigation page talks about how copy is just one of four key areas I look [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/website-review-action-method/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What NOT to Add to an Email Subject Line</title>
		<link>http://compellingmarketingblog.com/email-subject-line-sherpa/</link>
		<comments>http://compellingmarketingblog.com/email-subject-line-sherpa/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 14:08:31 +0000</pubDate>
		<dc:creator>Tracy Needham</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Customer Psychology]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email subject line]]></category>
		<category><![CDATA[limited time offers]]></category>
		<category><![CDATA[Marketing Sherpa]]></category>
		<category><![CDATA[urgency]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1875</guid>
		<description><![CDATA[Landing page research firm Marketing Sherpa is known for their terrific stats on what works best in sales copy, email marketing and more. They offer a pretty pricey subscription to access everything on the website, but non-subscribers can get free access to articles for a limited time. Since a recent survey of non-subscribers had shown [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/email-subject-line-sherpa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

 Served from: compellingmarketingblog.com @ 2013-05-18 11:05:54 by W3 Total Cache -->