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	<title>Compelling Marketing Blog</title>
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	<link>http://compellingmarketingblog.com</link>
	<description>Marketing tips &#38; resources to take your small business to the next level with less effort and more results</description>
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			<item>
		<title>A Round-Up of Tips about WordPress Themes</title>
		<link>http://compellingmarketingblog.com/2010/03/wordpress-themes-tips/</link>
		<comments>http://compellingmarketingblog.com/2010/03/wordpress-themes-tips/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:35:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Genesis]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Studio Press]]></category>
		<category><![CDATA[themes]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1184</guid>
		<description><![CDATA[


 
As you know, I&#8217;m not a designer but I&#8217;m a big WordPress fan so I recently attended a meetup about WordPress themes and learned a few tips I thought were worth sharing&#8230;
Whatever you need, WordPress can do it. Need a contact manager? Or to create a classified ad, job board or membership site? For virtually [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2010/03/wordpress-themes-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Copywriter&#8217;s Hit List &#8212; Don&#8217;t Submit!</title>
		<link>http://compellingmarketingblog.com/2010/02/copywriters-hit-list-dont-submit/</link>
		<comments>http://compellingmarketingblog.com/2010/02/copywriters-hit-list-dont-submit/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 19:51:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[button copy]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Marketing Sherpa]]></category>
		<category><![CDATA[sales pages]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1181</guid>
		<description><![CDATA[One piece of copy found on virtually every web page (or it should be, since your website should have an ezine sign-up form on every page except sales pages!) is the call-to-action aka &#8220;submit button.&#8221; But the last thing in the world it should say is &#8220;submit&#8221;!
Let&#8217;s look at the definition of submit from The [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2010/02/copywriters-hit-list-dont-submit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Mom&#8217;s Love Advice Can Simplify Your Marketing</title>
		<link>http://compellingmarketingblog.com/2010/02/simplify-your-marketin/</link>
		<comments>http://compellingmarketingblog.com/2010/02/simplify-your-marketin/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 13:48:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Finding Clients]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[client attraction]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1170</guid>
		<description><![CDATA[Did you ever have a crush on someone back in school and no matter what you did (or talked your friends into doing for you!) the object of your affections didn&#8217;t seem to even know you were alive?
So one day, when you were really down in the dumps and moping about it, you broke down [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2010/02/simplify-your-marketin/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Revealing Flaws is Smart Marketing in Undercover Boss</title>
		<link>http://compellingmarketingblog.com/2010/02/smart-marketing-undercover-bosmove-pays-off/</link>
		<comments>http://compellingmarketingblog.com/2010/02/smart-marketing-undercover-bosmove-pays-off/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 22:47:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Building Buzz]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[authentic marketing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[media attention]]></category>
		<category><![CDATA[oprah]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[undercover boss]]></category>
		<category><![CDATA[waste management]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1160</guid>
		<description><![CDATA[Saying &#8220;yes&#8221; to the  TV producer who wanted the CEO to anonymously work on the company&#8217;s front lines was a risky marketing move for Waste Management (WM).
Especially since reality TV is all about drama&#8230;and the company was given no control and no say in what would air. So you can be sure they&#8217;ll choose the [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2010/02/smart-marketing-undercover-bosmove-pays-off/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Copywriting Points Up in the Air</title>
		<link>http://compellingmarketingblog.com/2010/02/copywriting-points-up-in-the-air/</link>
		<comments>http://compellingmarketingblog.com/2010/02/copywriting-points-up-in-the-air/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 22:24:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[speak your client's language]]></category>
		<category><![CDATA[speak your customer's language]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[Up in the Air]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1152</guid>
		<description><![CDATA[
&#8230;
I saw the movie Up in the Air recently and thought it made a few interesting points about writing good copy
Plot Summary: The main storyline is about Ryan Bingham (George Clooney), a &#8220;career transition counselor&#8221; (aka hired hatchet man) who&#8217;s always jetting off to fire employees for companies who don&#8217;t want to do the dirty [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2010/02/copywriting-points-up-in-the-air/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Create an Online Swipe File with Delicious</title>
		<link>http://compellingmarketingblog.com/2010/01/swipe-file-delicious/</link>
		<comments>http://compellingmarketingblog.com/2010/01/swipe-file-delicious/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 20:55:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[FireShot]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[product ideas]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[sales page]]></category>
		<category><![CDATA[screenshots]]></category>
		<category><![CDATA[social bookmarking]]></category>
		<category><![CDATA[swipe file]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1145</guid>
		<description><![CDATA[One way to make writing your own marketing materials easier to start creating a &#8220;swipe&#8221; file of things you like as you see them.
Often people talk about using a swipe file to save examples of copy they can &#8220;borrow&#8221; ideas or words from later. (Of course, there&#8217;s is an art to swiping copy effectively&#8211;especially for [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2010/01/swipe-file-delicious/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Marketing Lessons from Online Dating</title>
		<link>http://compellingmarketingblog.com/2009/12/5-marketing-lessons-from-online-dating/</link>
		<comments>http://compellingmarketingblog.com/2009/12/5-marketing-lessons-from-online-dating/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:32:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Finding Clients]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1132</guid>
		<description><![CDATA[People often use dating analogies when they&#8217;re talking about getting clients and when you think about it, a ton of similarities exist.
So here are some marketing lessons from an online dating site&#8230;
1. Whether it&#8217;s an online profile or your website, visitors usually don&#8217;t know a single thing about you&#8211;and they&#8217;re pretty skeptical. After all, everyone&#8217;s [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2009/12/5-marketing-lessons-from-online-dating/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ready to Hookup with Savvy Joint Venture Partners?</title>
		<link>http://compellingmarketingblog.com/2009/12/raleigh-joint-venture-impact-hookup/</link>
		<comments>http://compellingmarketingblog.com/2009/12/raleigh-joint-venture-impact-hookup/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 16:12:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[JV & Affiliate Marketing]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[Strategic Networking]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[affiliates]]></category>
		<category><![CDATA[joint ventures]]></category>
		<category><![CDATA[jvalert]]></category>
		<category><![CDATA[Ken McArthur]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Raleigh]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1134</guid>
		<description><![CDATA[Then join us for the Raleigh JV Alert Impact Hookup on Thursday, December 3!
Where:  Tripp&#8217;s
3516 Wade Avenue
Raleigh, NC 27607
When: 	December 3, 2009, 7-9 PM
It&#8217;s the first meeting of the Raleigh area Impact/JV Alert Hookup to provide networking, fun, and a chance to meet others top-level local Internet marketers interested in joint ventures and affiliate relationships.
We&#8217;ll mingle [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2009/12/raleigh-joint-venture-impact-hookup/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>2 Reasons You MUST Include Features in Your Copy</title>
		<link>http://compellingmarketingblog.com/2009/11/features-copy/</link>
		<comments>http://compellingmarketingblog.com/2009/11/features-copy/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 14:10:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Info Products]]></category>
		<category><![CDATA[bullets]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[direct response copywriting]]></category>
		<category><![CDATA[info product marketing]]></category>
		<category><![CDATA[information product marketing]]></category>
		<category><![CDATA[robert plank]]></category>
		<category><![CDATA[sales pages]]></category>
		<category><![CDATA[thud factor direct response marketing]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1123</guid>
		<description><![CDATA[I was reading Robert Plank&#8217;s Time Management on Crack 2.0 this past weekend and was thrilled to see a comment in the sales page section about remembering to include features in your bullet points.
Because features have apparently become the Chucky doll of copywriting.
It started out innocently enough. Well-meaning copywriters started spreading the word that you [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2009/11/features-copy/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Copywriter&#8217;s Hit List: Victim Verbs</title>
		<link>http://compellingmarketingblog.com/2009/11/copywriters-passive-verbs/</link>
		<comments>http://compellingmarketingblog.com/2009/11/copywriters-passive-verbs/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 13:45:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1118</guid>
		<description><![CDATA[Your English teacher probably called them passive verbs but I think “victim” paints a clearer picture of what they’ll do to your copy. It also nicely sums up what you’re looking for&#8212;sentences where something is happening TO the subject, instead of the subject making something happen.
But whatever you call them, victim verbs make your copy blah, wordy [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2009/11/copywriters-passive-verbs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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