Email marketing involves building your all-important email list and sending out a mix of three key types of emails:
Ezines–A email newsletter that helps you build a relationship with prospects and keeps you in touch with customers by providing content they’ll value on a regular basis.
Email Blasts (aka Solo Emails)–These are one-off emails sent to promote one specific offer, either free or paid, to subscribers. Because they focus on that one item, they’re usually much more effective at generating response than offers included in the ezine.
Autoresponders–A series of emails sent after somone has either opted into a list or bought a product or service. Sometimes, the emails are a series of shortlessons (aka an “e-course”).
But more often, the series content is designed to help the subscriber use whatever freebie, product or service they received, reduce refunds, get testimonials, sell them related products and services, and of course, build the relationship.
5 Tips to Boost Your Email Marketing
Are You Surviving the Preview Pane?
One List is Not Enough Anymore
Top 5 Ways to Build Your Email List
5 Ways to Kill Your Autoresponder Emails
Direct Mail and Email—Two Great Tools That Work Great Together
Need help with your email marketing?
If you already have a series of 7-10 emails and want to know how to make them more profitable, then check out my Sales Copy Investigation copywriting review service.
If you need a series of 7-10 emails for people who opt-in to your list or buy a product or service–or want a package of email blasts written to promote your own (or others’) products and services–then email me at appt@compellingcomm.com and we’ll set up a free 20 minute consultation to talk about your email marketing needs.
