I did my Talk Marketing Now show on email marketing last week, so I thought I’d share a bit of what I covered…
After all, you’re doing (or know you should be doing!) an ezine to stay in touch with your clients and prospects and build that all-important Know, Like & Trust factor.
But several other types of email marketing can have big benefits for your business as well. First, let me clarify some email marketing terms…
Autoresponders are triggered by a subscriber’s action (e.g. opting in or buying something). Every subscriber receives the same series of messages–in the same exact same order–regardless of whether they sign up today or six months from now.
Email campaigns are series that are usually just sent once–for a specific, timely purpose. If someone subscribes during an email campaign, they will receive the next message everyone else receives–they will NOT receive previously sent messages.
In both case, the series can be as short as 3 messages, but tend to be between 7-14 messages long.
So now that we’ve got that out of the way…
5 Powerful Types of Often Overlooked Email Marketing
New subscribers. An autoresponder series to get them acquainted with what you do and prompt them to look at the free report or video they opted in for. It’s also good to make a special “new subscriber” offer.
Launch list. A set of autoresponders for folks who opt-in for a pre-launch (or pre-sell) freebie. Again, it prompts them to consume the giveaway item and drips targeted information to build the case for buying the product or service.
New customers. A product-specific autoresponder series to get buyers to use it, tell others about it, answer questions, get testimonials and decrease refunds.
Customer reactivation. This campaign is sent to rekindle relationships with customers who haven’t bought in a while and prompt them to take action–whether it’s to buy again or tell others.
Special event or promotion. This campaign is what it says–trying to drum up interest in a one-time sale, webinar, open house, seminar as the event or end of the promotion draws closer.
So which of these could be boosting YOUR sales, customer satisfaction and retention?