Web, blog and more web. I took part of Saturday off to go to Lazy Daze Arts & Crafts festival with my sister, and then I spent some time on Sunday really thinking about where I wanted the business to go. Right now I”m treating copywriting and marketing services/products as almost two separate businesses. I want to simplify back and make it all part of just one focus, just one strategy. And ideally, one niche, but I’m still working on that.
So other than pursuing a few new opportunities, starting to promote the September 3 teleseminar, and writing my newsletter as well as writing drafts of two other articles for either the blog or newsletter, I was focused on what had to be done for my new website and blog. So my VA’s got two very long emails from me yesterday. Handing the actual implementation off will help a lot, although it still takes time to figure out what needs to be done and how you want it!
Was it worth all the time I spent? It will be. To me, your website should be the hub of your marketing efforts–with everything else you do focused on driving prospects, customers and media there. It’s your 24-7 salesperson/customer service rep. So you should constantly evaluate whether it’s primed to make the most of those visitors. And this will take care of a ton of needed changes. (There are a few bigger changes I need to still make decisions on, but it looks like they’ll require outside expertise.)
Daily income total $0. (And it’s time to kick a really late payer or two in the arse!)
