I’ve talked in previous posts about ways my business has benefited from using Twitter ( More on the Value of Social Media for Entrepreneurs and My Top 10 Reasons for Using Twitter.) But I still meet owners who wonder if there’s really an ROI from the time invested.
So I want to hear from YOU. What [...]

Yesterday, we talked about Oprah’s newest line of O Bracelets, which has smart lessons for businesses of all sizes interested in cause marketing.
We also discussed the first savvy strategy–sticking with one charitable theme that’s important to your customers.
Instead of scattering her efforts like some well-meaning businesses do, all three beneficiaries of the O Bracelets [...]

Before the stores are flooded with products boasting pink ribbons in support of breast cancer research next month, let’s take a look at how you can put cause marketing to work for your business.
Cause marketing is basically a marketing partnership between a business and a non-profit for mutual benefit. Smart companies know that these types [...]

“I don’t like iPhone version of Wordpress,” admitted WP founder Matt Mullenweg during his often candid and funny keynote presentation at Wordcamp RDU this past Saturday.
(Good news–a new version is coming soon, along with one for all of us with crackberries.)
He also discussed other new projects such as:

Microblogging platform P2. You control it–so you can [...]

We won again!
Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion & Profit is a Nautilus Book Award Silver Winner in the category of business.
This is in addition to the 2008 National Best Book Award for non-fiction anthologies received at the end of last year.
My chapter “Your Social Consciousness is an Asset to Your Business” talks [...]

Speaking of Twitter…the power of social media was channeled toward a social cause last Thursday via the Twestival–185 cities across the globe all holding a tweetup to raise money for charity:water.

charity: water for Twestival from charity: water on Vimeo.
I actually worked on the launch of a new mutual fund a few months back, the Calvert [...]

(Raleigh, NC–October 1, 2008) While the U.S. government works to bail out and investigate financial giants driven to earn profits at any price, a movement to create a new, more holistic model of business success is gaining steam. One that pursues [...]

Corporate giants are spending billions of dollars today on initiatives designed to make them appear more socially and environmentally conscious because they’re finally waking up to the fact that “social profit” is as valuable an objective as financial profit. According to Leonard Berry in Discovering the Soul of Service, a company creates social profit by [...]

I’m a huge fan of social ventures–companies out to make a profit and make the world a better place. One of my favorites is Honest Tea. It’s a great product–organic tea made from real leaves with no or very little sugar. And it’s a great company–dedicated to integrity and sustainability, in the broader sense of [...]

I just received the door prize I’m donating for my NAWBO meeting tomorrow. I’m excited about the topic Sustainability Matters (for small businesses) and just couldn’t resist donating something from my favorite business gift company–Dancing Deer Bakery, which delivers delicious all-natural cookies, brownies and cakes in artful packages. The Molasses Clove Cookies are to die [...]