Actually, a better question is, “Who are the people who could have a BIG impact on taking your business to the next level?” It could be a huge client, a mentor, a key referral source, or a journalist from your favorite business publication. Do you know who they are? Are you trying to figure out [...]

Ever notice how sometimes the right message appears just when you need to hear it? Sure, I’ve heard it before, “Everything you say yes to means you say no to something else.” Yeah, yeah. But who ever thinks about that when they’re saying yes? I just assume I can fit it in, somehow, without saying [...]

Everyone knows that networking is one of the best ways to build relationships that can benefit your business. But it’s most effective when it strategically leverages your time and money.
Studies show that people usually have to meet you 6-8 times before they really know who you are and understand what you do enough [...]

Your business card is a reflection of you and probably the most common marketing “piece” you’ll distribute–so why do so many business owners treat their cards as an afterthought? Here are the top 6 business card mistakes I see:
1. Leaving the back of the card blank. Here’s the perfect opportunity to expand a little on what you [...]

Here are the remaining trends I found relevant to small businesses from the Triangle Interactive Marketing Association the other day…

Online video really is here to stay. It’s also developed its own business model for advertising. 141 million Americans watched 10 billion online videos in December 2007. The average viewer watched more than 3 hours of [...]

You could spend a lot of time and money running round to networking events for business owners. I’ve seen people do this and then collapse in exhaustion after a couple months complaining that networking just doesn’t work.  That’s why I advocate strategic networking.  Studies show it often takes 7-8 contacts with someone before they consider [...]