One way to make writing your own marketing materials easier to start creating a “swipe” file of things you like as you see them.
Often people talk about using a swipe file to save examples of copy they can “borrow” ideas or words from later. (Of course, there’s is an art to swiping copy effectively–especially for [...]

Today, I thought I’d share some of the best posts of links I’ve come across in the last week or so–full of great and resources for your marketing pleasure…
The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren’t gives you even more things for your to-do list–courtesy of @portentint. My personal favorite [...]

I’ve talked in previous posts about ways my business has benefited from using Twitter ( More on the Value of Social Media for Entrepreneurs and My Top 10 Reasons for Using Twitter.) But I still meet owners who wonder if there’s really an ROI from the time invested.
So I want to hear from YOU. What [...]

I was reviewing my recent marketing promotion for the phantom teleseminar on 9 Secrets to Ebook Success and thought it might be interesting to share what I tracked and what I learned.
(Phantom teleseminar=you just sign up for the audio, there’s no actual call time.)
Overall, there was a great response with nearly 90 people signing up for the [...]

If you’re just finding your way around Twitter, or looking for helpful tips and strategies, TwitterHandbook is a great place to start. One invaluable tip I learned from it was how to change your Twitter name.
Here’s a helpful list of various Twitter apps to make your life easier.
And here are the Twitter apps I [...]

Remember when business was simpler and you only had one list to worry about?! (Or two, if you count contacts that aren’t on your ezine list.) But Web 2.0 has changed all that.
Because blogs, Facebook and Twitter are essentially creating other lists of contacts and prospects within your sphere of influence. But the quality of [...]

Speaking of Twitter…the power of social media was channeled toward a social cause last Thursday via the Twestival–185 cities across the globe all holding a tweetup to raise money for charity:water.

charity: water for Twestival from charity: water on Vimeo.
I actually worked on the launch of a new mutual fund a few months back, the Calvert [...]

In case you missed them…here were this week’s marketing tips on Twitter:

Anytime you can be specific boosts credibility and makes your message more memorable. #CopyTip

You have less than 10 seconds to grab a web visitor’s attention. So write the headline & opening like your biz depended on it!

Forget offering 31 flavors–too many choices decreases response. [...]

There’s a saying that your income is the average of the five people you hang around most. Is it time to take a harder look at who you’ve been spending time with?
Networking is a big part of having a business–but it can also be a huge waste of time and money. I know someone who [...]

Chris Brogan has an awesome post today on using social media to help you through the economic downturn. I thought it was particularly apropos after the conversation last week on whether social media is a fad.
I added a few comments to his post for people in regular jobs. A few things I’d add for entrepreneurs [...]