Scarcity can be a powerful sales motivator because no one wants to miss a good deal. It can instantly seal the deal for tire-kickers, and it can also convince people who weren’t even looking to buy now as well. But when it comes to unknown products and especially services, our first response to a big [...]

I worked a lot of the weekend–and I definitely don’t want to do that again next year. I’m going to partially make up for it tomorrow morning, when I go to some museum in Durham to see my nephew, sister and mom. Breaks are important, I don’t take enough of them!
But it was a fairly [...]

I spent a lot of time out of the office yesterday. First at Triangle Business Leaders, which is the local Glazer Kennedy Inner Circle chapter. The topic was marketing to the affluent from Dan Kennedy’s new book No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting [...]

by Tracy Needham

So what works when it comes to building your email list?
According to Marketing Sherpa’s Email Marketing Benchmark Guide 2008, that depends on who your target subscribers are. They surveyed more than 1,200 businesses as to what techniques generated the highest volume and best quality subscribers (i.e. people who are good prospects). 
If your customers [...]

Yesterday I had a terrific Marketing Strategy Session with a client (although I spent waaaay too long prepping for it!) and I received yet another project from my biggest client.
I was a little bummed to find out Tuesday though that the potentially big announcement I’ve been waiting to make has been delayed at least until [...]

Web, blog and more web. I took part of Saturday off to go to Lazy Daze Arts & Crafts festival with my sister, and then I spent some time on Sunday really thinking about where I wanted the business to go. Right now I”m treating copywriting and marketing services/products as almost two separate businesses. I [...]

Yesterday was a rather quiet day. I had the call with my Mastermind buddy Victoria where we discussed our upcoming teleclasses and also her including my 5 Steps to Creating Copy that Persuades Prospects to Know, Like and Trust You So You Can Land More Clients and More Sales ebook as part of the bonus [...]

Ok, ok, I fell down on the job again with posting. I was in the midst of another client project crunch. This time though, I knew it would be tough to make their deadline given the extent of the project and I said yes anyway.  That will not be happening again!
There are good and bad [...]

So you know not to ask a female prospect, “Do you need to check with your husband first?” But are you sabotaging your selling conversations with women in other ways? There’s no special sisterhood pass—both men AND women unwittingly turn off women prospects with habits they’ve picked up over the years.
In general, here are some [...]

Ok, so life got a little crazy with client projects at the end of last week and I didn’t get a chance to post. Among other things, I wrapped up the first draft of copy for a killer prospecting package–can’t wait to see it when it’s done! I also got raves on my first official [...]