by Tracy Needham

So what works when it comes to building your email list?
According to Marketing Sherpa’s Email Marketing Benchmark Guide 2008, that depends on who your target subscribers are. They surveyed more than 1,200 businesses as to what techniques generated the highest volume and best quality subscribers (i.e. people who are good prospects). 
If your customers [...]

Yesterday I had a terrific Marketing Strategy Session with a client (although I spent waaaay too long prepping for it!) and I received yet another project from my biggest client.
I was a little bummed to find out Tuesday though that the potentially big announcement I’ve been waiting to make has been delayed at least until [...]

Web, blog and more web. I took part of Saturday off to go to Lazy Daze Arts & Crafts festival with my sister, and then I spent some time on Sunday really thinking about where I wanted the business to go. Right now I”m treating copywriting and marketing services/products as almost two separate businesses. I [...]

Yesterday was a rather quiet day. I had the call with my Mastermind buddy Victoria where we discussed our upcoming teleclasses and also her including my 5 Steps to Creating Copy that Persuades Prospects to Know, Like and Trust You So You Can Land More Clients and More Sales ebook as part of the bonus [...]

Ok, ok, I fell down on the job again with posting. I was in the midst of another client project crunch. This time though, I knew it would be tough to make their deadline given the extent of the project and I said yes anyway.  That will not be happening again!
There are good and bad [...]

So you know not to ask a female prospect, “Do you need to check with your husband first?” But are you sabotaging your selling conversations with women in other ways? There’s no special sisterhood pass—both men AND women unwittingly turn off women prospects with habits they’ve picked up over the years.
In general, here are some [...]

Ok, so life got a little crazy with client projects at the end of last week and I didn’t get a chance to post. Among other things, I wrapped up the first draft of copy for a killer prospecting package–can’t wait to see it when it’s done! I also got raves on my first official [...]

It was a hodge podge of items today, fitting in what I could between client work. I got another new project from a client yesterday–sort of a spin off from the one I mentioned on Monday. Both are projects for a mutual fund company.
Marketing-wise, I spent some time on Linked In. I keep hearing buzz [...]

Well, yesterday was a busy day for client work so I didn’t get a lot done marketing wise–except for finishing my e-zine, which will go out today and signing up for a JV deal a friend of mine is offering in September.
But I actually did a couple things different with my e-zine this week. For [...]

You can’t skip eating for a week and then refuel yourself in one day, and you can’t do the same with marketing. It’s hard, but finding the time to promote the business must be a priority if you want to keep growing at a healthy rate. You have to do it every (working) day—for at [...]