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	<title>Compelling Marketing Blog &#187; Public Relations</title>
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	<link>http://compellingmarketingblog.com</link>
	<description>Marketing tips &#38; resources to take your small business to the next level with less effort and more results</description>
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		<title>Revealing Flaws is Smart Marketing in Undercover Boss</title>
		<link>http://compellingmarketingblog.com/2010/02/smart-marketing-undercover-bosmove-pays-off/</link>
		<comments>http://compellingmarketingblog.com/2010/02/smart-marketing-undercover-bosmove-pays-off/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 22:47:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Building Buzz]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[authentic marketing]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[media attention]]></category>
		<category><![CDATA[oprah]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[undercover boss]]></category>
		<category><![CDATA[waste management]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1160</guid>
		<description><![CDATA[Saying &#8220;yes&#8221; to the  TV producer who wanted the CEO to anonymously work on the company&#8217;s front lines was a risky marketing move for Waste Management (WM). Especially since reality TV is all about drama&#8230;and the company was given no control and no say in what would air. So you can be sure they&#8217;ll choose [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Pull the Trigger on New Clients</title>
		<link>http://compellingmarketingblog.com/2009/11/trigger-events-new-clients/</link>
		<comments>http://compellingmarketingblog.com/2009/11/trigger-events-new-clients/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 21:19:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Finding Clients]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[client attraction]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[market trends]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[trigger event]]></category>
		<category><![CDATA[trigger marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1029</guid>
		<description><![CDATA[Zeroing in on events that prompt prospects to realize it&#8217;s time for a new solution (aka &#8220;trigger events&#8221;) are a great way to find new prospects because it focuses your efforts on a market of ready or nearly ready buyers. Whether you love or hate him, the election of President Bill Clinton was a HUGE [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>How Has Twitter Helped Grow Your Small Business?</title>
		<link>http://compellingmarketingblog.com/2009/09/twitter-grow-small-business-survey/</link>
		<comments>http://compellingmarketingblog.com/2009/09/twitter-grow-small-business-survey/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 21:44:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Networking]]></category>
		<category><![CDATA[Sustainable Bizs]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[client attraction]]></category>
		<category><![CDATA[small business marketing strategies]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=961</guid>
		<description><![CDATA[I&#8217;ve talked in previous posts about ways my business has benefited from using Twitter ( More on the Value of Social Media for Entrepreneurs and My Top 10 Reasons for Using Twitter.) But I still meet owners who wonder if there&#8217;s really an ROI from the time invested. So I want to hear from YOU. [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>PR Tools to Start Spreading the News</title>
		<link>http://compellingmarketingblog.com/2009/04/pr-tools-to-start-spreading-the-news/</link>
		<comments>http://compellingmarketingblog.com/2009/04/pr-tools-to-start-spreading-the-news/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 11:30:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Building Buzz]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[media attention]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=519</guid>
		<description><![CDATA[Think about a CD and DVD. Both are for storing files and blank ones look pretty much alike. But using a DVD to save a couple Word documents would be overkill, and using a CD to save any kind of video file wouldn&#8217;t get the job done. So you need to use the one that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Book Spotlights a More Conscious Way of Doing Business</title>
		<link>http://compellingmarketingblog.com/2008/10/conscious-entrepreneurs-book/</link>
		<comments>http://compellingmarketingblog.com/2008/10/conscious-entrepreneurs-book/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 13:44:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[Sustainable Bizs]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[Conscious Entrepreneurs]]></category>
		<category><![CDATA[Donors Choose]]></category>
		<category><![CDATA[James Twyman]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Patricia Aburdene]]></category>
		<category><![CDATA[results-driven copywriting]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[socially conscious]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=187</guid>
		<description><![CDATA[(Raleigh, NC&#8211;October 1, 2008) While the U.S. government works to bail out and investigate financial giants driven to earn profits at any price, a movement to create a new, more holistic model of business success is gaining steam. One that pursues money and morals—and does well by doing good. Tracy Needham, founder of Raleigh-based copywriting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Tips for Creating a Press Release That Gets Attention</title>
		<link>http://compellingmarketingblog.com/2008/04/5-tips-for-creating-a-press-release-that-gets-attention/</link>
		<comments>http://compellingmarketingblog.com/2008/04/5-tips-for-creating-a-press-release-that-gets-attention/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 15:21:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Building Buzz]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[news hook]]></category>
		<category><![CDATA[newsworthiness]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[special report]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=32</guid>
		<description><![CDATA[With recession clouds looming overhead, many entrepreneurs will be celebrating National Small Business Week next week by looking for ways to trim their marketing costs. Stepping up your PR program is a great strategy, as long as you aren’t sending out snore-inducing press releases that have no hopes of getting covered. So here are five [...]]]></description>
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		<slash:comments>0</slash:comments>
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