Saying “yes” to the  TV producer who wanted the CEO to anonymously work on the company’s front lines was a risky marketing move for Waste Management (WM).
Especially since reality TV is all about drama…and the company was given no control and no say in what would air. So you can be sure they’ll choose the [...]

Zeroing in on events that prompt prospects to realize it’s time for a new solution (aka “trigger events”) are a great way to find new prospects because it focuses your efforts on a market of ready or nearly ready buyers.
Whether you love or hate him, the election of President Bill Clinton was a HUGE [...]

I’ve talked in previous posts about ways my business has benefited from using Twitter ( More on the Value of Social Media for Entrepreneurs and My Top 10 Reasons for Using Twitter.) But I still meet owners who wonder if there’s really an ROI from the time invested.
So I want to hear from YOU. What [...]

Think about a CD and DVD. Both are for storing files and blank ones look pretty much alike. But using a DVD to save a couple Word documents would be overkill, and using a CD to save any kind of video file wouldn’t get the job done.
So you need to use the one that best [...]

(Raleigh, NC–October 1, 2008) While the U.S. government works to bail out and investigate financial giants driven to earn profits at any price, a movement to create a new, more holistic model of business success is gaining steam. One that pursues [...]

With recession clouds looming overhead, many entrepreneurs will be celebrating National Small Business Week next week by looking for ways to trim their marketing costs. Stepping up your PR program is a great strategy, as long as you aren’t sending out snore-inducing press releases that have no hopes of getting covered. So here are five [...]