For one glorious day in Minneapolis, MN, we were treated like movie stars. A few weeks ago, my mastermind group gathered there a meeting and video shoot. This is a new service fellow mastermind member Viki Vertel of Digital Buddha Studios is launching for small business owners, but you would have thought she and her [...]

Click on a link in an email or online ad and most likely you’ll end up on what’s called a “landing page.” A landing page is a specific type of web page, designed to prompt the reader to take one action—whether that’s signing up for a free report, buying a product, or contacting you for [...]

A blog can be a valuable business-building tool because it showcases your expertise, increases your visibility, enhances your Know-Like-Trust factor with prospects, clients and other contacts, and improves your search-engine ranking.
In fact, I think every business can benefit from having a blog—but I don’t think every one should have one. So here are four reasons [...]

I listened in on a call with the Blog Squad last week, where they shared the top mistakes they see in blog design. They include FAILING to have:

Good, interesting content
Your name on the main page–and leaving visitors to wonder who is behind the wheel
Photo on either the main page or [...]

Wait—wasn’t email supposed to kill direct mail? Despite the dire prophecies in the early days of the internet world, direct mail is not dead. In fact, with everyone else focusing their efforts online, your message sent via old-fashioned “snail mail” now stands a better chance than ever of getting read.
Email is definitely an important tool [...]

Fun, fun–The rules to keep you from running afoul of the 2003 CAN-SPAM law continue to grow. Four new ones will go into force at the end of June 2008 and will apply to all “commercial” email campaigns, regardless of list size.
If you’re already trying to play by the rules, the rules do include one [...]

Research shows that $1 spent on email marketing typically yields $7 in sales. Where else are you going to get that kind of return on your marketing investment? So if you’re not consistently sending out an email newsletter (aka ezine), it’s time to start! Ezines are an easy and inexpensive way to keep in touch [...]

In my post about the Triangle Tweetup yesterday, I explained a little about what it is and why it matters. But today, I’m sharing my top 10 reasons for using it. I like Twitter because I can:
1. Connect with people at all different levels of the entrepreneur world—including the gurus you’d usually have to pay to [...]

So Thursday night, I joined about 50 other people at the Triangle Tweetup 2.0—my first in-person Twitter event. It was great to see a few people I did know (including the fellow internet marketing masterminder who lured me into my Twitter addition—thanks a lot @justis!) and to meet a lot of the people I’d been [...]

Your website should be the hub of your marketing efforts. Everything you put out—from business cards to flyers to the signature line in your email to even your voice mail recording—should be driving people to your website so they can find out more about you.
The good news is you DON’T need an expensive site with [...]