One piece of copy found on virtually every web page (or it should be, since your website should have an ezine sign-up form on every page except sales pages!) is the call-to-action aka “submit button.” But the last thing in the world it should say is “submit”!
Let’s look at the definition of submit from The [...]

People often use dating analogies when they’re talking about getting clients and when you think about it, a ton of similarities exist.
So here are some marketing lessons from an online dating site…
1. Whether it’s an online profile or your website, visitors usually don’t know a single thing about you–and they’re pretty skeptical. After all, everyone’s [...]

As Michael Jordan says, you miss 100% of the shots you don’t take. So identify the rockstar joint ventures you would love to have and approach them. All they can do is ignore you or say no.
One of my clients was looking for speakers and JV partners for an upcoming telesummit and was happily surprised [...]

While JV partners may give you more leeway because of the relationship you have with them, affiliates often won’t. If they see something that could reduce their chances of success, they’ll just move on to another product.

So here are a few things to be mindful of:

No one wants to be your guinea pig–wasting their time [...]

So far, we’ve discussed the difference between joint ventures and affiliates as well as the first two all-too-common mistakes entrepreneurs make when building these types of relationships–forgetting the “what’s in it for me?” and failing to set yourself up for success. Now we have…
Mistake #3 — Giving Them the Wrong Promotional Tools
Just as you [...]

One of the biggest disappointments with joint ventures or affiliate marketing is when a big partner (or any partner, for that matter) doesn’t come through for you. Unfortunately, it’s an all-too-common occurrence.
People forget. Or agree to more email blasts than they can actually do without their subscribers running for the exits. Or sometimes, their own [...]

Today, I thought I’d share some of the best posts of links I’ve come across in the last week or so–full of great and resources for your marketing pleasure…
The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren’t gives you even more things for your to-do list–courtesy of @portentint. My personal favorite [...]

Audacity audio software can be a bit overwhelming the first time you open it. But you can create good quality mp3 audio for your website or info product in a snap if you just stick with the basics.
This 8-minute video from my new info products made easy virtual workshop shows you how easy it is [...]

I’ve talked in previous posts about ways my business has benefited from using Twitter ( More on the Value of Social Media for Entrepreneurs and My Top 10 Reasons for Using Twitter.) But I still meet owners who wonder if there’s really an ROI from the time invested.
So I want to hear from YOU. What [...]

I was reviewing my recent marketing promotion for the phantom teleseminar on 9 Secrets to Ebook Success and thought it might be interesting to share what I tracked and what I learned.
(Phantom teleseminar=you just sign up for the audio, there’s no actual call time.)
Overall, there was a great response with nearly 90 people signing up for the [...]