An autoresponder series can be a great way to build a relationship and credibility with your prospects and to create a flurry of sales for your product or service. Of course, the copy you use is important. But all too often, I see entrepreneurs and marketers shoot themselves in the foot with the same five [...]

Here are my top 10 takeaways from WordCamp Raleigh. Unfortunately, I was only able to attend Saturday and with three session tracks, I obviously couldn’t go to all the presentations… So my highlights are from presentations by Gregory Ng of FreezerBurns.com, Grant Swaim of DigitalLiteracyProject.com, Jeff Cohen SocialMediaB2B.com and WordPress for Dummies author Lisa Sabin-Wilson. [...]

WordCamp Raleigh celebrating all things WordPress was a lot of geeky fun this past weekend–I’ll post some highlights in upcoming posts. But for all who missed it, I’ve posted my presentation slides on easy and relatively fast ways to create quality blog content that helps turn visitors into prospects and customers  below. Enjoy! Tweet This [...]

I went to see how the new sales copy looked on a client’s website the other day…and sighed when I found long blocks of text staring back at me on the web page. I’ll admit, it drives me batty when a client or designer changes my formatting. I know their intentions are good, but there [...]

My friend Teddy Garcia recently spoke about website testing at his Raleigh Internet Mastermind Meetup and shared some cool tools to evaluate how well your sales pages and other web pages are faring. Google Analytics — Everyone probably knows this one but even many of the big name Internet marketers who could well afford other [...]

… When I joined Twitter 2 years ago, it was about “meeting” others that shared your interests, your mindset, or even just your love of chocolate peanut butter ice cream. Your fellow tweeps could be across the country, across the world or even just 5 minutes away. Finding new resources, getting help, and sometimes, sharing [...]

  As you know, I’m not a designer but I’m a big WordPress fan so I recently attended a meetup about WordPress themes and learned a few tips I thought were worth sharing… Whatever you need, WordPress can do it. Need a contact manager? Or to create a classified ad, job board or membership site? [...]

One piece of copy found on virtually every web page (or it should be, since your website should have an ezine sign-up form on every page except sales pages!) is the call-to-action aka “submit button.” But the last thing in the world it should say is “submit”! Let’s look at the definition of submit from [...]

People often use dating analogies when they’re talking about getting clients and when you think about it, a ton of similarities exist. So here are some marketing lessons from an online dating site… 1. Whether it’s an online profile or your website, visitors usually don’t know a single thing about you–and they’re pretty skeptical. After [...]

As Michael Jordan says, you miss 100% of the shots you don’t take. So identify the rockstar joint ventures you would love to have and approach them. All they can do is ignore you or say no. One of my clients was looking for speakers and JV partners for an upcoming telesummit and was happily [...]