Archive for 'Offline Marketing'
Winning Back Former Customers–Kennedy Style
When it comes to killer marketing, the Kennedy Glazer folks are usually at the top of the list. And when it comes to “lost” customers, it’s no exception.
I let my subscription to the No BS Marketing Newsletter lapse a few months ago and recently received a 6 x 9 envelope touting the No BS Insider’s [...]
Posted: November 9th, 2009 under Client Relations, Magnetic Messages, Offline Marketing, Savvy Marketing.
Comments: none
A 3-Part Strategy for Motivating Clients to Give Referrals
Recently, I had a Marketing Strategy Session with a chiropractor client and one of the topics was getting more referrals from past and current patients–here are a few tips I shared that could be applied to all types of businesses.
First, it’s important to know most people really do like to give referrals because it makes [...]
Posted: October 13th, 2009 under Client Relations, Offline Marketing, Savvy Marketing.
Comments: 3
5 Savvy Cause Marketing Strategies from Oprah
Yesterday, we talked about Oprah’s newest line of O Bracelets, which has smart lessons for businesses of all sizes interested in cause marketing.
We also discussed the first savvy strategy–sticking with one charitable theme that’s important to your customers.
Instead of scattering her efforts like some well-meaning businesses do, all three beneficiaries of the O Bracelets [...]
Posted: September 16th, 2009 under Building Buzz, Offline Marketing, Savvy Marketing, Sustainable Bizs.
Comments: 5
Marketing at Conferences & Seminars
One of the biggest benefits of going to seminars and workshops is the opportunity to meet new clients and potential JV partners and affiliates.
Today, I’ll talk about something I created to use at the World Internet Summit in Atlanta a few weeks ago to help me do just that.
The Have/Want Card
Full disclosure–I can’t take [...]
Posted: September 8th, 2009 under Offline Marketing, Savvy Marketing, Strategic Networking.
Comments: 2





