Small business owners and entrepreneurs often ask what a good response rate or conversion rate is for various types of marketing. So I’m sure many of you will be interested in seeing some of the numbers from the new 2010 Response Rate Trend Report from the Direct Marketing Association (DMA). But I write this post [...]

When it comes to killer marketing, the Kennedy Glazer folks are usually at the top of the list. And when it comes to “lost” customers, it’s no exception. I let my subscription to the No BS Marketing Newsletter lapse a few months ago and recently received a 6 x 9 envelope touting the No BS [...]

Recently, I had a Marketing Strategy Session with a chiropractor client and one of the topics was getting more referrals from past and current patients–here are a few tips I shared that could be applied to all types of businesses. First, it’s important to know most people really do like to give referrals because it [...]

Yesterday, we talked about Oprah’s newest line of O Bracelets, which has smart lessons for businesses of all sizes interested in cause marketing. We also discussed the first savvy strategy–sticking with one charitable theme that’s important to your customers. Instead of scattering her efforts like some well-meaning businesses do, all three beneficiaries of the O [...]

One of the biggest benefits of going to seminars and workshops is the opportunity to meet new clients and potential JV partners and affiliates. Today, I’ll talk about something I created to use at the World Internet Summit in Atlanta a few weeks ago to help me do just that. The Have/Want Card Full disclosure–I [...]