You can’t skip eating for a week and then refuel yourself in one day, and you can’t do the same with marketing. It’s hard, but finding the time to promote the business must be a priority if you want to keep growing at a healthy rate. You have to do it every (working) day—for at [...]

Time is the one commodity no one can buy more of it, not even Bill Gates. And as an entrepreneur, the two most profitable ways to spend our time are serving clients and marketing. If we’re serving clients we’re making money and if we’re marketing or creating new products and services then we’re working on [...]

Everyone knows that networking is one of the best ways to build relationships that can benefit your business. But it’s most effective when it strategically leverages your time and money.
Studies show that people usually have to meet you 6-8 times before they really know who you are and understand what you do enough [...]

Since my laptop is not my primary computer, a regular part of my last-minute preparations for every trip used to be desperately trying to make sure my jump drive had every possible document I could possibly need to look at while I’m gone. But inevitably, I would still get an email during the trip asking [...]

This week I’m trying two programs that will hopefully help make the most of your marketing time. The first is Rescue Time, a free new program that tracks your computer movements and shows you exactly where you are using your time–without having to a log anything in. It even let you set goals for where [...]