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	<title>Compelling Marketing Blog &#187; Magnetic Messages</title>
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	<link>http://compellingmarketingblog.com</link>
	<description>Marketing tips &#38; resources to take your small business to the next level with less effort and more results</description>
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		<title>A Single Word Can Make a World of Difference</title>
		<link>http://compellingmarketingblog.com/2010/06/copywriting-single-word/</link>
		<comments>http://compellingmarketingblog.com/2010/06/copywriting-single-word/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 18:22:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[social proof]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1295</guid>
		<description><![CDATA[As a copywriter, I love exploring the nuances of language and finding the one word that will hit the point home&#8211;because despite what the thesaurus says, no two words mean exactly the same thing. And sometimes, changing just one word can make a HUGE difference. Case in point&#8230;I recently heard a new radio ad for [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>5 Marketing Lessons from Online Dating</title>
		<link>http://compellingmarketingblog.com/2009/12/5-marketing-lessons-from-online-dating/</link>
		<comments>http://compellingmarketingblog.com/2009/12/5-marketing-lessons-from-online-dating/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:32:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Finding Clients]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1132</guid>
		<description><![CDATA[People often use dating analogies when they&#8217;re talking about getting clients and when you think about it, a ton of similarities exist. So here are some marketing lessons from an online dating site&#8230; 1. Whether it&#8217;s an online profile or your website, visitors usually don&#8217;t know a single thing about you&#8211;and they&#8217;re pretty skeptical. After [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Winning Back Former Customers&#8211;Kennedy Style</title>
		<link>http://compellingmarketingblog.com/2009/11/winning-back-former-customers-kennedy-style/</link>
		<comments>http://compellingmarketingblog.com/2009/11/winning-back-former-customers-kennedy-style/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 15:40:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Relations]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1101</guid>
		<description><![CDATA[When it comes to killer marketing, the Kennedy Glazer folks are usually at the top of the list. And when it comes to &#8220;lost&#8221; customers, it&#8217;s no exception. I let my subscription to the No BS Marketing Newsletter lapse a few months ago and recently received a 6 x 9 envelope touting the No BS [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Copywriting Hit List &#8212; No Love for One</title>
		<link>http://compellingmarketingblog.com/2009/09/copywriting-hit-list-no-love-for-one/</link>
		<comments>http://compellingmarketingblog.com/2009/09/copywriting-hit-list-no-love-for-one/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 14:49:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Relations]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[compelling marketing]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=1011</guid>
		<description><![CDATA[First of all, &#8220;One&#8221; is supposed to be a number&#8230;as in: &#8220;One love, one life, when there&#8217;s one need in the night&#8230;&#8221; as the U2 song goes. &#8220;One&#8221; should NEVER be used as a pronoun. Especially when you&#8217;re writing something you actually want prospects and clients to read. (Or anyone to read, for that matter. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Copywriting Interview on Author Buzz Radio</title>
		<link>http://compellingmarketingblog.com/2009/09/copywriting-author-buzz/</link>
		<comments>http://compellingmarketingblog.com/2009/09/copywriting-author-buzz/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 07:35:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[blog talk radio]]></category>
		<category><![CDATA[Deidre Hughey]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[teleseminar]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=842</guid>
		<description><![CDATA[Last week Deidre Hughey of The Buzz Builder interviewed me about the 7 Deadly Sins of Web Copy for her Author Buzz radio show, and then we took a few questions from listener&#8217;s at the end. Wanna listen? Here it is: (I have to warn you though&#8211;I had bronchitis when we recorded it, so my [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Copywriting Hit List&#8211;The Superfluous Semi-Colon</title>
		<link>http://compellingmarketingblog.com/2009/08/copywriting-hit-list-superfluous-semi-colon/</link>
		<comments>http://compellingmarketingblog.com/2009/08/copywriting-hit-list-superfluous-semi-colon/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 15:05:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[dashes]]></category>
		<category><![CDATA[marketing writing]]></category>
		<category><![CDATA[semicolons]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=756</guid>
		<description><![CDATA[&#8220;There&#8217;s a 19th century mustiness that hangs over the semicolon,&#8221; says William Zinsser in On Writing Well&#8211;one of the best all-time books on writing non-fiction. And that quote that pretty much sums up the problem. Semi-colons (;) reek of mind-numbingly dull term papers. So 99% of the time they have NO business being used in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How NOT to Do Postcard Marketing</title>
		<link>http://compellingmarketingblog.com/2009/07/postcard-marketing-not/</link>
		<comments>http://compellingmarketingblog.com/2009/07/postcard-marketing-not/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:23:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[call]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=738</guid>
		<description><![CDATA[Here&#8217;s a great example of what NOT to do with a postcard. Postcards can be a very affordable and effective direct mail piece&#8211;done right. Or even mostly right. This one, however, is nowhere close. There&#8217;s&#8230; &#8211; NO headline to get your attention &#8211; NO problem or solution being addressed &#8211; NO real offer being made [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing with Humor Effectively</title>
		<link>http://compellingmarketingblog.com/2009/05/marketing-with-humor-effectively/</link>
		<comments>http://compellingmarketingblog.com/2009/05/marketing-with-humor-effectively/#comments</comments>
		<pubDate>Tue, 26 May 2009 15:45:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[compelling marketing]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=578</guid>
		<description><![CDATA[Humor is a great way to make a message memorable&#8211;if it&#8217;s used wisely. Often the humor eclipses the message instead of underscoring it. Sprint Nextel&#8217;s new &#8220;Wedding&#8221; commercial is a great example of doing it right. There are actually a few others in the series but this has to be my favorite&#8211;I can&#8217;t decide whether [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2009/05/marketing-with-humor-effectively/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Grow Your Business with Strategic Referral Partnerships</title>
		<link>http://compellingmarketingblog.com/2009/03/grow-your-business-strategic-referral-partnerships/</link>
		<comments>http://compellingmarketingblog.com/2009/03/grow-your-business-strategic-referral-partnerships/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 17:14:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=441</guid>
		<description><![CDATA[You can reach far more prospects if you&#8217;re not the only one out there touting your services. That&#8217;s why referrals are so great&#8211;others are essentially out there marketing for you. But you can also seek out referral partnerships as well. One of the strategies from last week&#8217;s 5 Ways to Get New Clients Now call [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2009/03/grow-your-business-strategic-referral-partnerships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crimes in Copy Cosmetics</title>
		<link>http://compellingmarketingblog.com/2009/02/crimes-in-copy-cosmetics/</link>
		<comments>http://compellingmarketingblog.com/2009/02/crimes-in-copy-cosmetics/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 21:55:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=424</guid>
		<description><![CDATA[Good copy also has to have good copy design (aka cosmetics). Two key purposes of copy cosmetics are: Make the copy easier and faster to read Emphasize important points you want the reader to &#8220;get&#8221; So here are some common crimes I see when I&#8217;m reviewing copy: ALL CAPS. It&#8217;s fine to use all caps [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2009/02/crimes-in-copy-cosmetics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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