My new ebook is finally out and it’s packed with great information to make any writing to market your business more compelling. 5 Steps to Creating Copy that Persuades Prospects to Know, Like & Trust You So You Can Land More Clients & More Sales–No Additional Marketing Required!will reveal:

How to avoid the biggest [...]

When you’re writing to sell, facts and figures are great–as a supporting actor. But you can’t load down a letter, presentation or anything with numbers and think that will do the job. If you’re looking to persuade people to act, you need the other part of the Reese’s cup–emotion.
The movement to convince people to stop [...]

They certainly are if you’re speaking your language instead of your prospects’. You live and breathe what you do every day, so you don’t even realize you’re using jargon and other professional gobbledygook that flies right over their head. But that lack of awareness may be costing you sales.
We’re not just about talking technical jargon. [...]

With recession clouds looming overhead, many entrepreneurs will be celebrating National Small Business Week next week by looking for ways to trim their marketing costs. Stepping up your PR program is a great strategy, as long as you aren’t sending out snore-inducing press releases that have no hopes of getting covered. So here are five [...]

Storytelling is one of the most powerful ways to communicate, and I’m not talking about fairy tales here.  It pervades (or should) all aspects of our business communications and marketing because it makes our messages memorable and connects your listener/reader on a more emotional level. As they say, facts tell but emotion sells.
Want to know [...]

One reason I think some people just dread writing is that they think it’s supposed to be big words and long, complex sentences using a semi-colon, like many of us were taught in school. But that’s not good writing, that’s academic writing or consultant-ese. (And we were actually taught a lot of dumb things in [...]

If someone asked me to name my business idol it would have to be Sara Blakely of Spanx. One inspiration has become a $250 billion business that has turned the women’s undergarment world on its head and revolutionized a dishwater dull product category with personality and spunk. Once something no one discussed, now celebrities [...]

As you groan at the latest Britney news clip, you’ve got to sometimes wonder, “Who the heck decided that this is news?”
The answer is us–the people who watch, read or listen.
Quite simply, the more viewers, readers or listeners they have, the more the station or publication makes from advertising. So they spend a lot of [...]

I just learned that Fabienne, who’s holding the Client Attraction Marketing & Mindset Workshop that I’m attending in May, is doing a series of free preview calls for the event. The first one is TODAY, but there will be more to come. If you’re interested, register for the calls here.
Believe me, I wouldn’t spend the money [...]

Yesterday everyone was talking about the beagle that would be competing for Best in Show at the Westminster Kennel Club last night. Uno was clearly the fan favorite going into the final competition with thunderous support each time he trotted around the arena. (One of the commentators said it was the most enthusiastic response ever [...]