Last weekend’s Warrior Forum event has me thinking a lot about joint ventures and affiliate marketing these days.
While the words “joint venture” and “affiliate” are often used interchangeably, technically, there IS a difference.
Of course, WHAT that difference is depends on who you ask. I know one marketer who draws the line in the sand based [...]

I’m sure you’ve seen one–a landing page touting a FREE CD then when you click through to sign up it asks for your credit card because… surprise!… there’s a charge for shipping and handling.
Now I don’t have a problem with the concept–it’s actually a good one that I may try soon myself. And I don’t [...]

Remember when business was simpler and you only had one list to worry about?! (Or two, if you count contacts that aren’t on your ezine list.) But Web 2.0 has changed all that.
Because blogs, Facebook and Twitter are essentially creating other lists of contacts and prospects within your sphere of influence. But the quality of [...]

How to Avoid Ticking Off Your Internet Host (& the Law)
In this series on list-buying, we’ve covered mailing list basics, who to buy a list from, questions to ask before buying a mailing list, and why you need to approach email list services with caution. For the final episode, we’re talking about how to get [...]

Email Lists–Proceed With Caution
So now we’ve covered mailing list basics, who to buy a list from, and questions to ask before buying a mailing list…and it’s time to move on to email lists.
While you should be cautious when buying any type of mailing list, your inner Nancy Drew or Hardy boy needs to go into [...]

7 Must-Ask Questions Before Buying a List
So now that you know mailing list basics and who to buy a list from, here are some key questions to ask to make sure you’re getting the best possible list for your mailing.

Exactly who is on the list? Quality wise, buyers are better than inquirers who are [...]

How to Rent a Killer Mailing List
If you want to grow your own “house” list or promote your services to a sea of new faces, renting a mailing list can be smart way to go. And as I said in Lists 101, it’s probably not as expensive as you think. And you can do it [...]

Part 1–Lists 101
Maybe you want to make a splash with a big product launch, drive more traffic to a retail store, tap into a niche market or simply grow your own email list. Whatever the reason, renting a list is one way to super-size your reach—and may be more affordable than you think.
Since the idea [...]

by Tracy Needham

So what works when it comes to building your email list?
According to Marketing Sherpa’s Email Marketing Benchmark Guide 2008, that depends on who your target subscribers are. They surveyed more than 1,200 businesses as to what techniques generated the highest volume and best quality subscribers (i.e. people who are good prospects). 
If your customers [...]