I was reading Robert Plank’s Time Management on Crack 2.0 this past weekend and was thrilled to see a comment in the sales page section about remembering to include features in your bullet points. Because features have apparently become the Chucky doll of copywriting. It started out innocently enough. Well-meaning copywriters started spreading the word [...]

Audacity audio software can be a bit overwhelming the first time you open it. But you can create good quality mp3 audio for your website or info product in a snap if you just stick with the basics. This 8-minute video from my new info products made easy virtual workshop shows you how easy it [...]

Investing a little time upfront to map out how you can create ebooks and info products that will stand out from the competition will save a ton of time and frustration when you’re ready to launch and market your product.

Discover how to maximize your time & income by creating ebooks that sell…minimal writing required…in my FREE audio 9 Secrets to Ebook Success. Here’s just a taste of what I’ll share… 4 ways an ebook can boost your bottom-line even when you’re not working A quick and painless way to create first-rate content that showcases [...]

Last time, I talked about how ebooks are still a great way for entrepreneurs and small business owners to turn expertise into dollars. Best of all, you don’t have to spend a lot of time or money creating an ebook to give away or to sell. Here’s a fast, easy and relatively inexpensive way to [...]

Information products are a great way for entrepreneurs and small business owners to turn their expertise into dollars. And despite all the warnings about people not liking to read–and video and audio killing off the ebook–they are still going strong. In fact, Teleread recently reported that January 2009 ebook sales were more than $8.8 million, [...]

What does your marketing funnel look like? For those who are unfamiliar, a marketing funnel represents the progression of prospects from the initial raising of the hand to say, “I’m interested in hearing more from you” to the purchase of your core—and probably most expensive—service. This is such a basic marketing concept, but I still [...]