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	<title>Compelling Marketing Blog &#187; Get a Clue!</title>
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	<link>http://compellingmarketingblog.com</link>
	<description>Marketing tips &#38; resources to take your small business to the next level with less effort and more results</description>
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		<title>How NOT to Do Postcard Marketing</title>
		<link>http://compellingmarketingblog.com/2009/07/postcard-marketing-not/</link>
		<comments>http://compellingmarketingblog.com/2009/07/postcard-marketing-not/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:23:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[call]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=738</guid>
		<description><![CDATA[Here&#8217;s a great example of what NOT to do with a postcard. Postcards can be a very affordable and effective direct mail piece&#8211;done right. Or even mostly right. This one, however, is nowhere close. There&#8217;s&#8230; &#8211; NO headline to get your attention &#8211; NO problem or solution being addressed &#8211; NO real offer being made [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Branding vs Direct Response Smackdown</title>
		<link>http://compellingmarketingblog.com/2009/07/direct-response-branding-smackdown/</link>
		<comments>http://compellingmarketingblog.com/2009/07/direct-response-branding-smackdown/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 22:58:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=715</guid>
		<description><![CDATA[When you&#8217;re looking to hire marketing help for your small business, you need to know where those folks fall on the branding-direct response spectrum. Many agencies and consultants who spent their careers in super-sized companies have a clear bias toward branding and lack of understanding or even disdain about direct response that can be dangerous [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Copywriter&#8217;s Hit List &#8212; Lose It, Don&#8217;t Use It</title>
		<link>http://compellingmarketingblog.com/2009/06/copywriters-hit-list-lose-it-dont-use-it/</link>
		<comments>http://compellingmarketingblog.com/2009/06/copywriters-hit-list-lose-it-dont-use-it/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 15:04:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Get a Clue!]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=641</guid>
		<description><![CDATA[&#8230;when it comes to the word &#8220;UTILIZE&#8221; in your marketing copy (or really, anything you write for your business). First, a definition from good old Merriam-Webster: utilize (v)&#8211;to make USE of, turn to practical USE or account See a pattern here? Twice as many letters and three times as many syllables add nothing meaningful to [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2009/06/copywriters-hit-list-lose-it-dont-use-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Who Are You? More Effective Marketing Starts with You!</title>
		<link>http://compellingmarketingblog.com/2008/11/who-are-you-more-effective-marketing-starts-with-you/</link>
		<comments>http://compellingmarketingblog.com/2008/11/who-are-you-more-effective-marketing-starts-with-you/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 10:00:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Magnetic Messages]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[core marketing message]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=235</guid>
		<description><![CDATA[When you&#8217;re crystal clear on what you bring to the table for your clients&#8211;and how you&#8217;re different from all their other options&#8211;marketing becomes much easier and more effective. So take some time to really think about and answer the following questions: 1. Who are you? As Carlton said after my first attempt at this exercise, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Actions Speak Louder Than Marketing Words at Verizon</title>
		<link>http://compellingmarketingblog.com/2008/10/actions-speak-louder-than-marketing-words-at-verizon/</link>
		<comments>http://compellingmarketingblog.com/2008/10/actions-speak-louder-than-marketing-words-at-verizon/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 13:46:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[socially conscious]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=198</guid>
		<description><![CDATA[Verizon Wireless is a perfect example of companies that don&#8217;t get that being a responsible company means being one ALL the time. Yes, they a nice little Corporate Responsibility section on their website where they tout their admirable Hopeline program, which provides phones and service to victims of domestic abuse. But when it comes to [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2008/10/actions-speak-louder-than-marketing-words-at-verizon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Proposal for Carefirst BCBS</title>
		<link>http://compellingmarketingblog.com/2008/08/a-proposal-for-carefirst-bcbs/</link>
		<comments>http://compellingmarketingblog.com/2008/08/a-proposal-for-carefirst-bcbs/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 12:15:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Blue Cross Blue Shield]]></category>
		<category><![CDATA[Carefirst]]></category>
		<category><![CDATA[health insurance]]></category>
		<category><![CDATA[prescription drugs]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=143</guid>
		<description><![CDATA[Dear Carefirst Blue Cross Blue Shield, I have a money-saving tip for you. I&#8217;ve gotten 11 allergy shots in the past month and you&#8217;ve sent me 11 two-page Explanation of Benefits statements by mail. I&#8217;m sure my mailman is tired of delivering them and it annoys me that I now have 22 sheets of paper [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2008/08/a-proposal-for-carefirst-bcbs/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>WSJ &amp; Forbes&#8217; Pathetic Attempts at Marketing to Women</title>
		<link>http://compellingmarketingblog.com/2008/07/wsj-forbes-pathetic-attempts-at-marketing-to-women/</link>
		<comments>http://compellingmarketingblog.com/2008/07/wsj-forbes-pathetic-attempts-at-marketing-to-women/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 14:38:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing to women]]></category>
		<category><![CDATA[Pink]]></category>
		<category><![CDATA[WSJ]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=74</guid>
		<description><![CDATA[Here we go again. B2B magazine reported recently that both the Wall Street Journal and Forbes have started separate content sites/publications for women. WSJ&#8217;s is just a section of its online site called Journal Women but Forbes is launching a quarterly ForbesLife Executive Women (FLEW) magazine and online section. I have to say, I find [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2008/07/wsj-forbes-pathetic-attempts-at-marketing-to-women/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Will Email Marketing Get with the Times?</title>
		<link>http://compellingmarketingblog.com/2008/05/when-will-email-marketing-get-with-the-times/</link>
		<comments>http://compellingmarketingblog.com/2008/05/when-will-email-marketing-get-with-the-times/#comments</comments>
		<pubDate>Fri, 02 May 2008 02:51:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Savvy Marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=36</guid>
		<description><![CDATA[64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. 39% of handheld email users are less likely to read commercial email such as newsletters and promotions on a mobile device. That&#8217;s about 2.3 out of five users. 69% of at-work email users [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2008/05/when-will-email-marketing-get-with-the-times/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bogus &#8220;Scientific Advances&#8221; That Will Cost You</title>
		<link>http://compellingmarketingblog.com/2008/04/bogus-scientific-advances-that-will-cost-you/</link>
		<comments>http://compellingmarketingblog.com/2008/04/bogus-scientific-advances-that-will-cost-you/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 20:41:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[pharmaceuticals]]></category>
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/?p=31</guid>
		<description><![CDATA[If there is one industry I hate, it&#8217;s pharmaceuticals. I know, its an expensive business&#8211;developing drugs that may or may not actually ever see the light of pharmacist&#8217;s shelves. And the drugs themselves can sometimes do a lot of good. But I have trouble feeling sympathy for pharma management crying over declining earnings when the [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2008/04/bogus-scientific-advances-that-will-cost-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Means Nothing</title>
		<link>http://compellingmarketingblog.com/2008/03/marketing-means-nothing/</link>
		<comments>http://compellingmarketingblog.com/2008/03/marketing-means-nothing/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 16:05:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Relations]]></category>
		<category><![CDATA[Get a Clue!]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Dogs]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://compellingmarketingblog.com/2008/03/20/marketing-means-nothing/</guid>
		<description><![CDATA[When you tick off your customers. I was all prepared to write another post this morning before I ran over to the vet. While there, a woman came in cradling a trembling border collie. She said she had found the dog loose without a collar while out walking and was trying to find her owner. [...]]]></description>
		<wfw:commentRss>http://compellingmarketingblog.com/2008/03/marketing-means-nothing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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