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Archive for 'Get a Clue!'

WSJ & Forbes’ Pathetic Attempts at Marketing to Women

Here we go again. B2B magazine reported recently that both the Wall Street Journal and Forbes have started separate content sites/publications for women. WSJ’s is just a section of its online site called Journal Women but Forbes is launching a quarterly ForbesLife Executive Women (FLEW) magazine and online section.
I have to say, I find this [...]

When Will Email Marketing Get with the Times?

64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data.
39% of handheld email users are less likely to read commercial email such as newsletters and promotions on a mobile device. That’s about 2.3 out of five users.
69% of at-work email users usually [...]

Bogus “Scientific Advances” That Will Cost You

If there is one industry I hate, it’s pharmaceuticals. I know, its an expensive business–developing drugs that may or may not actually ever see the light of pharmacist’s shelves. And the drugs themselves can sometimes do a lot of good. But I have trouble feeling sympathy for pharma management crying over declining earnings when the [...]

Marketing Means Nothing

When you tick off your customers. I was all prepared to write another post this morning before I ran over to the vet. While there, a woman came in cradling a trembling border collie. She said she had found the dog loose without a collar while out walking and was trying to find her owner. [...]

They’re Bringing Sexy Back

Our first Get a Clue! posting goes to Victoria’s Secret, who made news this week when a stock analyst asked CEO Sharon Jester Turney whether the company will be hurt by Abercrombie & Fitch’s new, more wholesole lingerie store since VS has gained more of a “tawdry image and a somewhat bordello feeling in store.” [...]