Did you ever have a crush on someone back in school and no matter what you did (or talked your friends into doing for you!) the object of your affections didn’t seem to even know you were alive?
So one day, when you were really down in the dumps and moping about it, you broke down [...]

People often use dating analogies when they’re talking about getting clients and when you think about it, a ton of similarities exist.
So here are some marketing lessons from an online dating site…
1. Whether it’s an online profile or your website, visitors usually don’t know a single thing about you–and they’re pretty skeptical. After all, everyone’s [...]

Zeroing in on events that prompt prospects to realize it’s time for a new solution (aka “trigger events”) are a great way to find new prospects because it focuses your efforts on a market of ready or nearly ready buyers.
Whether you love or hate him, the election of President Bill Clinton was a HUGE [...]