When it comes to killer marketing, the Kennedy Glazer folks are usually at the top of the list. And when it comes to “lost” customers, it’s no exception.
I let my subscription to the No BS Marketing Newsletter lapse a few months ago and recently received a 6 x 9 envelope touting the No BS Insider’s [...]

Recently, I had a Marketing Strategy Session with a chiropractor client and one of the topics was getting more referrals from past and current patients–here are a few tips I shared that could be applied to all types of businesses.
First, it’s important to know most people really do like to give referrals because it makes [...]

First of all, “One” is supposed to be a number…as in:
“One love, one life, when there’s one need in the night…” as the U2 song goes.
“One” should NEVER be used as a pronoun. Especially when you’re writing something you actually want prospects and clients to read. (Or anyone to read, for that matter. Unless it’s [...]

Someone shared a hysterical video on Twitter recently about negotiating fees with clients. The facial expressions alone are priceless.
But the words and sentiment behind the comedy–frighteningly familiar!
Here it is if you haven’t seen it–then keep reading to see how you can avoid situations like this in the future!

Naturally, the best way to handle any ridiculous [...]

If you’ve ever gotten push-back from prospects about your prices, you’re going to LOVE this video.

There are too many good lines for me to pick a favorite.
But seriously, it underscores how important it is to effectively communicate the value of what you do so you can avoid these types of situations!
By the way, if you [...]

The fire in North Myrtle Beach on April 23 (which actually is still going at this point) struck awful close to home for me as my parents live in Barefoot, where most of the damage took place.
I spent all day glued to the fire & rescue scanner via the internet to find out if [...]

Last week I hosted a call with Tom Buford of Charge What You Deserve on How to Charge What You Deserve and Get It where he shared a lot of good tips on setting prices and recession-proofing your business.
One tip he shared was to create a new program that’s certain to be a big hit.  [...]

Who wouldn’t love to have a business 100% based on referrals? But it’s not going to happen by magic. You have to make referrals a consistent part of your marketing strategy.
Obviously, the best way to get referrals is to ask. But if you’re like me, the words can get stuck in the throat. So let’s [...]

There’s an old copywriting saw that you should “enter the conversation going on in the customer’s mind.” It essentially means if you lead off with something they’re already thinking about, you’ll be more likely to get their attention and keep it because the message will be more interesting and relevant to them.  And this isn’t [...]

At last month’s Triangle Glazer-Kennedy Inner Circle meeting, IBA Ben Thole talked about how print newsletters can be a highly effective small business marketing strategy.
Print newsletters are actually back in a big way because they allow you to reach people who may be missing your email newsletter or to simply reach them in a different [...]