In this series about hourly rates and pricing for your freelance or small business services, we’ve looked at:   9 Reasons to Stop Charging Hourly Rates 4 Reasons Why Hourly Rates are Bad for Clients Too Charge What You Deserve–Project Fees & Flat Fees Packaging Your Services Should You Be Paid for Performance?   But [...]

There are two final alternative to charging hourly rates–performance pay and retainers. Like the name implies, performance pay means a good chunk of your income is based on the results you achieve–whether it’s called a commission, royalty or some other name. In theory, it’s a great idea—the more the client benefits from your work, the [...]

Packages take the flat fee idea a little further and up the perceived value by combining your service with other relevant services and/or products–usually for a bit of a discount. Packages also allow you to give prospects several options to choose from instead of just one–which means they’re much more likely to buy because you’ve [...]

Previously, we talked about the pitfalls of hourly rates for freelancers and self-employed professionals and why your clients should hate hourly rates as well.  Now let’s talk about a popular alternative…the flat fee or project fee. But first, I want you to think about this…If you buy a home in a new development, is the [...]

Last time, we talked about the 9 Reasons to Stop Charging Hourly Rates. But those only focused on why hourly rates are bad for YOU. Before I get into the alternatives, it’s important to consider how hourly rates are bad for your clients as well. Because for them, hourly rates mean… Surprise larger-than-expected bills. Even [...]

Anyone who knows me knows I LOVE to laugh. And research is turning up all kinds of ways that laughter is good for you, including… Decreasing stress Lifting your mood Clearing your head Boosting your immune system Even burning calories! I even interviewed a woman once who insists that laughing every day helped put her [...]

When it comes to killer marketing, the Kennedy Glazer folks are usually at the top of the list. And when it comes to “lost” customers, it’s no exception. I let my subscription to the No BS Marketing Newsletter lapse a few months ago and recently received a 6 x 9 envelope touting the No BS [...]

Recently, I had a Marketing Strategy Session with a chiropractor client and one of the topics was getting more referrals from past and current patients–here are a few tips I shared that could be applied to all types of businesses. First, it’s important to know most people really do like to give referrals because it [...]

First of all, “One” is supposed to be a number…as in: “One love, one life, when there’s one need in the night…” as the U2 song goes. “One” should NEVER be used as a pronoun. Especially when you’re writing something you actually want prospects and clients to read. (Or anyone to read, for that matter. [...]

Someone shared a hysterical video on Twitter recently about negotiating fees with clients. The facial expressions alone are priceless. But the words and sentiment behind the comedy–frighteningly familiar! Here it is if you haven’t seen it–then keep reading to see how you can avoid situations like this in the future! Naturally, the best way to [...]