by Tracy Needham

So what works when it comes to building your email list?
According to Marketing Sherpa’s Email Marketing Benchmark Guide 2008, that depends on who your target subscribers are. They surveyed more than 1,200 businesses as to what techniques generated the highest volume and best quality subscribers (i.e. people who are good prospects). 
If your customers [...]

Actually, a better question is, “Who are the people who could have a BIG impact on taking your business to the next level?” It could be a huge client, a mentor, a key referral source, or a journalist from your favorite business publication. Do you know who they are? Are you trying to figure out [...]

Interesting data in a chart on the Groundswell blog about blogs, user-generated video and podcasts around the world. Japan and South Korea blow the U.S. out of the water when it comes to reading and commenting on blogs. The U.S. though leads the way when it comes to watching and creating user-generated video. Is [...]

With recession clouds looming overhead, many entrepreneurs will be celebrating National Small Business Week next week by looking for ways to trim their marketing costs. Stepping up your PR program is a great strategy, as long as you aren’t sending out snore-inducing press releases that have no hopes of getting covered. So here are five [...]

Storytelling is one of the most powerful ways to communicate, and I’m not talking about fairy tales here.  It pervades (or should) all aspects of our business communications and marketing because it makes our messages memorable and connects your listener/reader on a more emotional level. As they say, facts tell but emotion sells.
Want to know [...]

My friend and fellow masterminder Victoria Player is hosting a call from the other side of the Atlantic tomorrow which you should definitely join me in tuning in for…
TOPIC: “Boost Your Biz and Buzz on the Web… Using FREE Podcasting to Generate Publicity and Rack up Sales” with Victoria Player and special guest expert Sarah [...]

As you groan at the latest Britney news clip, you’ve got to sometimes wonder, “Who the heck decided that this is news?”
The answer is us–the people who watch, read or listen.
Quite simply, the more viewers, readers or listeners they have, the more the station or publication makes from advertising. So they spend a lot of [...]

The WSJ ran an article last week about a brillant move by Random House to sell chapters of the bestseller Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath.  Each of the 6 chapters and the tip-filled epilogue are $2.99 each–the intro and index are free with each purchase.
1. [...]