Archive for 'Building Buzz'
Revealing Flaws is Smart Marketing in Undercover Boss
Saying “yes” to the TV producer who wanted the CEO to anonymously work on the company’s front lines was a risky marketing move for Waste Management (WM).
Especially since reality TV is all about drama…and the company was given no control and no say in what would air. So you can be sure they’ll choose the [...]
Posted: February 8th, 2010 under Building Buzz, Copywriting, Public Relations.
Comments: 2
5 Savvy Cause Marketing Strategies from Oprah
Yesterday, we talked about Oprah’s newest line of O Bracelets, which has smart lessons for businesses of all sizes interested in cause marketing.
We also discussed the first savvy strategy–sticking with one charitable theme that’s important to your customers.
Instead of scattering her efforts like some well-meaning businesses do, all three beneficiaries of the O Bracelets [...]
Posted: September 16th, 2009 under Building Buzz, Offline Marketing, Savvy Marketing, Sustainable Bizs.
Comments: 5
Marketing Lessons from Oprah
Before the stores are flooded with products boasting pink ribbons in support of breast cancer research next month, let’s take a look at how you can put cause marketing to work for your business.
Cause marketing is basically a marketing partnership between a business and a non-profit for mutual benefit. Smart companies know that these types [...]
Posted: September 15th, 2009 under Building Buzz, Savvy Marketing, Sustainable Bizs.
Comments: none
Creating Community with Your Blog–Wordcamp Part 5
We’ve covered Wordpress founder Matt Mullenweg’s entertaining presentation on blogging and more, SEO for Wordpress, Getting Others to Create Blog Content for You, and Staying Out of Hot Water with the Law so far this week as part of our series on last weekend’s Wordcamp RDU.
Today, we’ll wrap up with some tips on turning your [...]
Posted: June 19th, 2009 under Building Buzz, Events, Online Marketing, Savvy Marketing.
Comments: none
5 Ways to Get Others to Create Blog Content For You–Wordcamp Part 3
Today, some tips from another Wordcamp RDU presenter, Jason Keath.
Jason is Social Media Director of Heels.com and a social media consultant. He talked about ways to have others provide blog content for you. My five favorites of the suggestions he shared were to:
Build a circle of people who comment on each others’ blogs. An [...]
Posted: June 17th, 2009 under Building Buzz, Events, Online Marketing, Savvy Marketing, Time Management.
Comments: 1
A Round Up of Twitter Resources
If you’re just finding your way around Twitter, or looking for helpful tips and strategies, TwitterHandbook is a great place to start. One invaluable tip I learned from it was how to change your Twitter name.
Here’s a helpful list of various Twitter apps to make your life easier.
And here are the Twitter apps I [...]
Posted: June 2nd, 2009 under Building Buzz, Online Marketing, Savvy Marketing, Social Media.
Comments: 1
One List is Not Enough Anymore
Remember when business was simpler and you only had one list to worry about?! (Or two, if you count contacts that aren’t on your ezine list.) But Web 2.0 has changed all that.
Because blogs, Facebook and Twitter are essentially creating other lists of contacts and prospects within your sphere of influence. But the quality of [...]
Posted: May 27th, 2009 under Building Buzz, Email Marketing, List Building, Online Marketing, Savvy Marketing, Social Media.
Comments: 2
PR Tools to Start Spreading the News
Think about a CD and DVD. Both are for storing files and blank ones look pretty much alike. But using a DVD to save a couple Word documents would be overkill, and using a CD to save any kind of video file wouldn’t get the job done.
So you need to use the one that best [...]
Posted: April 17th, 2009 under Building Buzz, Public Relations, Resources, Savvy Marketing.
Comments: none
More Copywriting Tips on Twitter
In case you missed them…here were this week’s marketing tips on Twitter:
Anytime you can be specific boosts credibility and makes your message more memorable. #CopyTip
You have less than 10 seconds to grab a web visitor’s attention. So write the headline & opening like your biz depended on it!
Forget offering 31 flavors–too many choices decreases response. [...]
Posted: February 13th, 2009 under Building Buzz, Copywriting, Magnetic Messages, Savvy Marketing, Social Media.
Comments: none
Confusion, Captions & More in This Week’s Tips
And now, for this week’s copy tips:
A confused mind never buys. Clear, simple writing outsells clever and “sophisticated” any day. #CopyTip
Add meaningful captions to your pictures. Captions are the third most read item on a sales page. #CopyTip
Be careful to avoid words that make your product or service sound hard or time consuming. #CopyTip
Forget adjectives–focus [...]
Posted: February 6th, 2009 under Building Buzz, Copywriting, Magnetic Messages.
Comments: none





