Comments on: Copywriting Points Up in the Air http://compellingmarketingblog.com/2010/02/copywriting-points-up-in-the-air/ Marketing tips & resources to take your small business to the next level with less effort and more results Mon, 26 Jul 2010 13:25:26 +0000 hourly 1 http://wordpress.org/?v=3.0 By: uberVU - social comments http://compellingmarketingblog.com/2010/02/copywriting-points-up-in-the-air/comment-page-1/#comment-1772 uberVU - social comments Fri, 05 Feb 2010 07:25:15 +0000 http://compellingmarketingblog.com/?p=1152#comment-1772 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by tracyneedham: What can Up in the Air teach you about copywriting? http://ow.ly/13ezY... Social comments and analytics for this post…

This post was mentioned on Twitter by tracyneedham: What can Up in the Air teach you about copywriting? http://ow.ly/13ezY...

]]> By: Dan Dassow http://compellingmarketingblog.com/2010/02/copywriting-points-up-in-the-air/comment-page-1/#comment-1770 Dan Dassow Thu, 04 Feb 2010 12:27:32 +0000 http://compellingmarketingblog.com/?p=1152#comment-1770 When I watched Up in the Air, I had not considered empathy as one of the underlying themes for the film. Empathy is not possible without understanding ones customers, nor can it be faked. Customers tend to instantly pick up on insincere attempts at empathy which are generally worse than a matter-of-fact statement of your case. The key point is that one must do sufficient market research to understand your customer before one can write effective copy for ads. Testimonials can also be very effective when use properly. The technique is well known to evangelical ministers, politicians and people who produce infomercials. The most effective sales person is a new convert. .-= Dan Dassow´s last blog ..<a href="http://en.wikipedia.org/w/index.php?title=Banksy&diff=341879237&oldid=prev">Banksy</a> =-. When I watched Up in the Air, I had not considered empathy as one of the underlying themes for the film. Empathy is not possible without understanding ones customers, nor can it be faked. Customers tend to instantly pick up on insincere attempts at empathy which are generally worse than a matter-of-fact statement of your case. The key point is that one must do sufficient market research to understand your customer before one can write effective copy for ads.

Testimonials can also be very effective when use properly. The technique is well known to evangelical ministers, politicians and people who produce infomercials. The most effective sales person is a new convert.
Dan Dassow´s last blog ..Banksy My ComLuv Profile

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