One of the biggest benefits of going to seminars and workshops is the opportunity to meet new clients and potential JV partners and affiliates.

Today, I’ll talk about something I created to use at the World Internet Summit in Atlanta a few weeks ago to help me do just that.

The Have/Want Card

Full disclosure–I can’t take credit for the idea of using a Have/Want Card. It was suggested by a copywriter’s forum member but I thought it was a great idea and built on it from there.

For one, business cards only offer so much room, and some times you’re not talking to someone for long. So the Have/Want Card makes it super easy for them to remember exactly what you offer.

And if there’s a table to display the cards, others you didn’t get to meet at the event will know as well.

But the concept of giving as well as receiving (or asking to receive!) is a powerful one as well. And as you’ll see, it ends up being a win-win either way.

I had three sections on my Have/Want Card. Things I can offer, things I’d like and contact info.

In the offer section, you list things (usually free things) that others may be looking for, such as:

• Speaking topics for their teleseminars and events
• Titles of bonuses they can use for giveaway events
• A bit about your email list and what they may be interested in
• Your blog full of articles they can borrow (with attribution)
• Your free report

Next, type up another set of short, specific bullets about what you’re looking for–

• Types of JV opportunities you’re seeking
• Products you want affiliates for
• Types of clients you’d most like

And then the final piece is the contact section, which should have:

• Your photo (so they can recognize you)
• How to reach you while you’re at the conference (I used email and Twitter for this)
• Contact info for later

I printed mine all on one side because a series of technical meltdowns before I left meant I ended up printing them in my room at the Summit and I didn’t want the extra hassle of two sides. (Yes, I brought cardstock, a printer and paper cutter–thank goodness I didn’t have to fly!)

But I’d recommend creating a two-sided postcard so it’s more convenient to carry around.

Then, they’ve got everything they need to jog their memory later. So when they need a teleseminar guest to interview four months from now, they can pull out the card, see the topics you’re ready to speak on and call!

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