First of all, “One” is supposed to be a number…as in:

“One love, one life, when there’s one need in the night…” as the U2 song goes.

“One” should NEVER be used as a pronoun. Especially when you’re writing something you actually want prospects and clients to read. (Or anyone to read, for that matter. Unless it’s a group of stodgy old college professors.)

Because “one” is like dropping a thick plastic wall between you and the reader–he can still kind of see you, but you’re so fuzzy and far away now that he loses interest.

Just compare…

“One believes one should talk at the level of your readers.”

vs

“I believe you should talk at the level of your readers.”

See my point?! The first is painful to read. The second is not.

Besides, he’s looking to hire YOU. So he doesn’t care what “one” thinks, he wants to know what YOU think. And he doesn’t care what “one” should do, he wants to know what HE should do.

So tell him. And stop hiding behind the “one.” Or your phone number may end being the loneliest number of all.

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