Milestone marketing focuses on prospects who are undergoing a major life transition. It can actually become your niche…or it can simply be one more marketing strategy for your toolbox.

But it’s a highly effective strategy for consumer markets–especially if your customers are women. Two reasons for that:

• During life transitions we’re thinking about the big picture of creating a better life or protecting the better life we’re creating…so we’re naturally more open to trying new things that can help us achieve that. (Why do you think life insurance agents love talking to a couple getting married or having a baby?)

• You can create messages to specifically address the challenges or desires arising during the transition, so your marketing has huge potential to create that know, like and trust factorthat will motivate them to buy…and keep coming back for more.

To start using milestone marketing to grow your business, think about what milestones your prospects may be experiencing and how your product or service could help them with that.

Popular milestones are:

• Having a baby
• Getting married (LOADS of opportunity there–and not just for wedding services)
• Changing jobs
• Retiring
• Birthdays, especially big ones (such as 30, 40 or 50)
• Getting a divorce
• Moving

Then, figure out where they’ll go and what they’ll do to prepare for it.

Often, there are entire online and off-line communities devoted to people going through that same experience–websites, forums, blogs, clubs, publications, workshops, Facebook groups, stores or meetings they may visit for answers or support.

You could also buy ads, sponsor events (sometimes it’s not as much as you’d think), contribute articles, offer specials or samples, speak, hang a flyer–get creative. Of course, relevant direct mail marketing lists are usually available too.

But most of all, remember they are avidly looking for information to help with the transition. So they’ll particularly value any type of high quality, free content you offer.

So think about how you could apply milestone marketing to get new customers and clients…and soon your business could be reaching a milestone of it’s own!

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