Marketing with Humor Effectively
Humor is a great way to make a message memorable–if it’s used wisely.
Often the humor eclipses the message instead of underscoring it. Sprint Nextel’s new “Wedding” commercial is a great example of doing it right.
There are actually a few others in the series but this has to be my favorite–I can’t decide whether the grumbling rain guy or the stunt groom is the best part. But throughout the ad it shows you HOW their technology can make life easier. (And I’m not even a Sprint fan!)
A few years back my favorite commercial was a cute little toddler zipping all around the house in his walker. It was hysterical but no one ever remembered it was for Stainmaster carpet.
While you may not be ready to shoot your own prime-time commercial, it’s still good to remember when you’re creating either videos or copy that funny for the sake of funny won’t do the trick.
Posted: May 26th, 2009 under Magnetic Messages, Savvy Marketing.
Comments: 4
Comments
Comment from Stuart Foster
Time: May 26, 2009, 4:47 pm
Great commercial. Mainly because it shows the effectiveness of the product while being extremely sill with the premise. The actual functionality of the service is never in question though.
Stuart Foster´s last blog post..The Spotted Zebra
Comment from admin
Time: May 26, 2009, 6:21 pm
Yes, I agree. Although I have to say, I did not originally get the cake tracking was actually a GPS feature. But I’m not sure they could have made that clearer in this context.
Of course, the big question is does the network always work?! (My past experience with Sprint says no but that was many years ago). That’s the point Verizon seems to drive home so well in their ads.
Comment from S. Wilson
Time: August 9, 2009, 5:36 pm
It’s a great commercial — perfect timing, script, acting, scenary and product use. This Sprint Nextel “Wedding” commercial has been nominated for an Emmy. To view all the nominated commercials see http://blog.crumplednapkin.net/2009/07
Comment from admin
Time: August 18, 2009, 7:40 am
Really? That’s great–I can totally see why. The other ones in the series are good but not quite as good. Thanks for the update!
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