Comments on: Website Content — 4 Pages That Can Make or Break the Sale

By: admin

admin — Wed, 05 Aug 2009 15:31:15 +0000

Tons of great comments!

Homebrew–sales pages are a bit different because they usually fold the About Us and Contact Us info into the sales page to minimize the possible distractions. Relevant About Us material is usually included in the “your story” part of the sales page or woven in throughout. And the contact info is usually placed at the very bottom without links–there for the credibility but focusing response on that buy button.

Homeschool–Yes, definitely you should have info demonstrating your capability on your About Us page. Often in the sites i see that info is there, it’s just not communicated in a reader-friendly manner. And yes, interactivity is great as long as it’s relevant. Quizzes are a terrific way to do that and help build the case for hiring you. And thanks for the compliment on my dogs!

Naomi–Yes, FAQs can be very helpful as well–especially if you’re not using a traditional sales page. In fact, I might add that one next time. Especially if it’s done more as an interview than the typical dry FAQ.

Thanks everyone for your feedback!

By: Bracelets

Bracelets — Sun, 02 Aug 2009 23:27:41 +0000

Good article, lots of intersting things to digest. Very informative

By: Naomi Shy

Naomi Shy — Fri, 24 Jul 2009 17:53:51 +0000

Some great ideas! I am going to go back and review some of these pages you mentioned, especially the Contact Us page. I only give one option to contact me and I can change that. I have recently included my address.

I have also found adding a FAQ has helped close many sales!
Naomi Shy´s last blog ..Naomi Sky is now a member of Babyspot.com

By: Steve Levy

Steve Levy — Mon, 20 Jul 2009 15:05:16 +0000

Nicely done and well thought out.
Steve Levy´s last blog ..Cell Phone Laws

By: Karl

Karl — Fri, 17 Jul 2009 17:29:26 +0000

I hadn´t thought about the importance of a good about me and contact page, this might be something worth enhancing.

By: Homeschool Learner

Homeschool Learner — Tue, 14 Jul 2009 00:44:26 +0000

Tracy, your article is dead on. I’d add two points:
- coherence – make sure that the pages together tell a coherent story. An About Us page should both be charming but also illustrate an interest and capability in the core business issue
- interaction – people like to press buttons and to try things. The stickiest site that I’ve seen in awhile is http://www.SpellingCity.com – who can resist giving it a try?

PS – I like your dogs

By: Ron

Ron — Sun, 12 Jul 2009 04:49:15 +0000

Some very sound advice. I tend to be lazy on my Contact Us pages and just place a form, knowing I should be doing more, thanks for the reminder.
Ron´s last blog ..7 Must Read Squeeze Page Tips

By: Leo J. Vidal, JD, MA, CPA

Leo J. Vidal, JD, MA, CPA — Sat, 11 Jul 2009 23:40:47 +0000

What a helpful column. Very concise and to the point. This will be good to keep in mind. This will be great because I work with local businesses doing local internet marketing .

By: homebrew beer recipes

homebrew beer recipes — Fri, 10 Jul 2009 22:39:22 +0000

I think you make a valid point about about us and a contact page. Most if not all salesletters don’t have this. It makes it difficult to appear as a legitimate company with them. Thanks for enlightening me. I will be adding this to my sales letters.

By: admin

admin — Fri, 10 Jul 2009 17:29:08 +0000

Yes, most people are surprised that I include these two, but when you look at a typical site’s web stats, About Us is usually pretty high up there. People like to know who they’re dealing with. And I guess it’s lucky for you that your competitors haven’t caught onto the importance of having a phone number yet!

Tracy