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Archive for December, 2008

Finding Clients that Fit Like a Glove

Clients are a lot like pants.

Some seem fine in the store but then constantly rub you the wrong way until you can’t wait to rip them off.
Some require a lot of fussing and tugging—and they never stay comfortable for long.
Many fit fine, there’s just nothing particularly special about them.
And then there are your [...]

How a Weekly Marketing Review Can Change Your Fortune

Forget crystal balls. If you want to predict your future income it’s time to start having a weekly meeting with yourself. I learned this invaluable technique from Elizabeth Potts Weinstein and she explains it in more detail in her new book Grow Up! Strategies: The 7 Legal & Financial Strategies You Need to Up-Level Your [...]

Easier Copywriting and Editing with Track Changes

Not sure if you’re going to like the changes you’re about to make to a document?
Do you have someone else reviewing it for edits and other suggestions?

I know it’s much cooler to hate Microsoft, but they actually have some pretty handy features for writing and editing in their software.
Track Changes is one that can make [...]

4 Powerful Ways to Persuade Your Prospects

I’ve been reading the new book by Robert Cialdini, Yes! 50 Scientifically Proven Ways to Be Persuasive. It’s actually quite an easy read and has some amazing insights into persuasion–as well as why we’re so often wrong when we try to guess what people will respond to. Here are some of the most relevant highlights:
Show [...]

A Wry Look at the Year in Marketing

This is just too funny–a great year-end look at the year in business and marketing from curmudgeonly Herschell Gordon Lewis…
Twas the night before Christmas, a time for no joys
Because Santa could not afford presents and toys.
Why not? Well, like most of us, it’s a tough time,
And his North Polar mortgage was really sub-prime.
Worse, his deadly [...]

Do You Make These Mistakes in English?

Yes, it’s a famously effective headline from years ago, but one reason it still works is we can’t help looking to see if we ARE making those mistakes!
Speaking of mistakes, here are the top errors I see when editing.
1. Loose and lose
Loose is to make something less tight. Lose is when you can’t find something.
No: [...]