Given the state of the economy these days, it’s easy to get wrapped up in chasing down new business. But showing your appreciation for those who contributed to your current success is JUST as important–if not more so. After all, happy customers are your best prospects and your best potential sources of referrals. 

You should definitely be showing your appreciation to:

Customers. Nearly 70% of the time customers leave a business it’s because they don’t feel appreciated or valued, according to a study by the Technical Assistance Research Project. Obviously, you should send a thank you right after a client comes on board (which is also a good way to stave off buyer’s remorse), but also keep thanking them–at least once a year.

Referrers.  If you don’t thank people who send you qualified prospects–whether or not they end up becoming your client–they’re not going to keep doing it very long.  Consider a special thank you for top affiliates and joint venture partners as well. 

Your Team–Real or Virtual. It’s simple–anyone who makes your business life easier is worthy of a thank you. This goes for social media friends and others who go out of their way to help you as well.

Prospects. Thank those who have shown serious interest in working with you.  Even if they choose to go a different route at the moment, they’ll remember your gesture. And you never know what they’ll need or who they’ll meet down the road.

How to Say Thank You

1. A handwritten “thank-you” note always makes a powerfully positive impression. Even if your handwriting could be more accurately called chicken scratch, the fact that you took the time to scribble a note says “You’re important to me” in this email-addicted age.

But write it yourself (or if you must, have someone else write it out and address it for you). Skip the online greeting-cards-that-really don’t -look- real services. Put a stack of notecards in your bag, your car or even by the sofa and you can easily find the time to do it. Three to five sentences–that’s all it takes:

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  • Say why you’re thanking them. If they gave a reason for why they chose you, it’s good to reaffirm that. But no sales pitch!
  • Refer to a personal detail you noticed or comment they made. It’s flattering to know someone actually was paying attention.
  • Mention something about the future–say, you look forward to working with them, seeing them at an upcoming event, or returning the favor at some point. 
  • Include your business card so they have your full contact information handy if they have a question or want to contact you again.

2. Rewards and bonuses can wow your customers and affiliates with little upfront cost. Free information products, significant limited-time discounts, or exclusive special services are just a few ways to recognize their loyalty.

3. Gifts of gratitude say “thanks!” to those who really deserve the rock-star treatment.  Avoid the typical Harry and David or fruit basket route and go thoughtful, by sending a favorite book from Amazon. Choose something fun such as the awesome cookies and brownies from Dancing Deer Bakery.  Go for extraordinary with a nice desk accessory or portfolio from Levenger (always beautifully boxed). Or opt for exquisite, with a box of artful chocolate from Artisan Confections.

Whether you believe in the law of attraction, good karma, or just good manners–saying thanks will definitely be a rewarding experience.

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