Given the state of the economy these days, it’s easy to get wrapped up in chasing down new business. But showing your appreciation for those who contributed to your current success is JUST as important–if not more so. After all, happy customers are your best prospects and your best potential sources of referrals. 
You should definitely [...]

You’ve got less than 10 seconds to convince someone to read your webpage or article–so your headline better be compelling.  Forget clever–most people are too busy to read simply for the sake of curiousity these days. Making the “What’s In It For Me?” obvious is usually the more successful (and easier!) way to go.
A Google [...]

I was startled to see a big “We have layaway!” banner hanging across a consignment shop near my home. But if you’ve seen a Kmart ad lately you’ll know that layway is back in a big way with both the big box stores and smaller retailers.
You can even layaway online purchases for stores such as [...]

When you’re crystal clear on what you bring to the table for your clients–and how you’re different from all their other options–marketing becomes much easier and more effective. So take some time to really think about and answer the following questions:
1. Who are you? As Carlton said after my first attempt at this exercise, [...]

Thursday, November 20
1:00PM EST
Both what you say AND how you say it matter when it comes to convincing prospects to buy from you. Yet companies large and small make the same massive sales preventing mistake–talking about what THEY think is important and in language their customers would never use.
The result? Prospective clients aren’t sure [...]