Bullets are the underrated powerhouses of marketing copy. Everyone agonizes over the headline, but recent Marketing Sherpa research showed that bullets are even more of an eye-magnet–especially in online and email copy where people tend to scan instead of read.
But no matter what you’re writing, bullets are a great way to draw attention to your [...]

My father visited HTC, the telephone utility in Myrtle Beach, to find out more about their bundle with AT&T cell phones. He mentioned they had trouble getting both Verizon and Sprint service to work inside their house–something I certainly remember from my brief time with Sprint back in Virginia.
But HTC has found an smart [...]

It’s been up, it’s been down but I’m still around…and today marks 5 years of being in business!
But I couldn’t have done it without all the clients, friends, Friends, Tweeters and family who have helped make it happen. So to celebrate, I’m having an 5-Year Anniversary Special today!
Order the 5 Steps to Creating Copy that [...]

I hear it all the time—business owners complaining that they don’t have the time to write, hate to write, or are just overwhelmed at the thought of sitting down to figure out what they want to say. But it doesn’t have to be that hard or time-consuming.
To me, a big part of the problem seems [...]

September was definitely a crazy month with legendary financial institutions gone in a poof and the media acting like Chicken Little.
Yes, times are a little tough but you CANNOT stop marketing and try to “wait it out”–or you may not be around when the good times roll again because people can’t buy what they don’t [...]

Chris Brogan has an awesome post today on using social media to help you through the economic downturn. I thought it was particularly apropos after the conversation last week on whether social media is a fad.
I added a few comments to his post for people in regular jobs. A few things I’d add for entrepreneurs [...]

Knowing who NOT to take on as a client is a vital part of keeping you sane—and keeping your business healthy. Nightmare clients inevitably end up sucking your time and energy away from other projects, and can cost you more than you make as well. Here are some ways to recognize them before you sign [...]

Verizon Wireless is a perfect example of companies that don’t get that being a responsible company means being one ALL the time. Yes, they a nice little Corporate Responsibility section on their website where they tout their admirable Hopeline program, which provides phones and service to victims of domestic abuse.
But when it comes to find [...]

(Raleigh, NC–October 1, 2008) While the U.S. government works to bail out and investigate financial giants driven to earn profits at any price, a movement to create a new, more holistic model of business success is gaining steam. One that pursues [...]