Comments on: Is Social Media Just an Internet Marketing Fad?

By: Jeremy from Outcome3

Jeremy from Outcome3 — Thu, 06 Nov 2008 01:28:00 +0000

You hit it right on the head: it’s the exact same thing we’ve been doing throughout history, just using a different medium.

Sadly, it’s still a hard sell for many clients. For us, return on investment is probably the big objections, but with analytics demonstrations, we usually break through.

By: More on the Value of Social Media |

More on the Value of Social Media | — Tue, 07 Oct 2008 13:08:07 +0000

[...] Comments Jeremy on Get Out of Your HeadTracy Needham on Is Social Media Just an Internet Marketing Fad?Dan Hughes on Is Social Media Just an Internet Marketing Fad?Ginny on Is Social Media Just an [...]

By: Tracy Needham

Tracy Needham — Wed, 01 Oct 2008 13:09:56 +0000

Thanks guys for the comments! I agree that I was shocked to hear people questioning it’s staying power, but I have to believe these people just haven’t tried to get involved with it. Or else they would understand. But it is scary that at least one of these people was in marketing for a big tech company!

Ginny–Yes, there was a lot of work involved (I should have published the result!) but it was fun–which is the best kind of work!

Dan–Yep, it’s pretty much a concept that’s always been around, but the medium has changed. Bud American Ale put out by a company now owned by European brewery? Priceless! I avoid all the big brewer’s microbrew knock-offs (Blue Moon) as well as Sam Adams, because Jim Koch is such a jerk.

Tracy

By: Dan Hughes

Dan Hughes — Mon, 29 Sep 2008 23:24:01 +0000

People calling Social Media a fad, are not looking to the future…. Or the past. Your point about long term habbits being created in a short period of time is completely accurate. In fact, this month Anheiser came out with Bud American Ale…. Yeah, I’m still laughing too… But back to my point. Social media is NOTHING NEW. If it is a fad, it has been for thousands of years. Social media is simply the evolution of the water cooler …. The town square … Even a Roman bath! It’s a collection of real people sharing real life together. Some of them will form ideas there that will let lead a future empire…. And others will be lucky to get out alive! Me…. as a smart marketer I go whereever people are and set up my booth…. It’s a lot easier for people to give me their money when Im only a few feet away.

By: Ginny

Ginny — Mon, 29 Sep 2008 23:14:43 +0000

I don't see how social media as a whole could be seen as a fad. Elements of it perhaps (will Twitter be around in 10 years? I hope so, but maybe not. Maybe something even more amazing will replace it). BTW, brilliant idea for your final project in grad school. Obviously there was more to it than drinking some tasty beers, I'm sure it was hard work. But sounds like it was probably a lot of fun too. Ginny´s last blog post..Is it too early to start decorating for Halloween?