by Tracy Needham
Whether your customers are local, national or even international–you should be taking advantage of local search and other local internet marketing tactics to land more clients and boost your sales. Here’s why:
Phone Books are a Dying Medium. A recent study by the Kelsey Group found that more than 90% of people looking to [...]

I’ve heard this question several times recently and it reminds me of my graduate school final project, which I wrote about PR and marketing in the microbrew industry. (Yes, it was fun and yes, I did do a lot of on-site visits for my research in addition to an internship at Mass Bay Brewing Company. [...]

Stop thinking about who needs your product or service.
Let’s face it–just because someone needs your service, doesn’t mean they’re going to buy it.
I wish I had a dime for every time people talked about educating prospects–especially when I was in the coaching world. “If we just teach them what coaching is, and what it can [...]

According to a new study, bloggers blog because they are neurotic. Does the shoe fit? Business Week blogging post
According to the study, neuroticism is defined as “the tendency to experience negative emotions, such as anger, anxiety, or depression. It is sometimes called emotional instability.” Isn’t that all writers? Whether they blog or not?
I’d love to [...]

Join me in attending Prosperity Coach Janet Majoulet-Foust’s complimentary teleseminar where she shares the amazing wealth secrets that most people fail to adopt (which can easily increase your net worth in a single year). On the call, you’ll…

Learn the 3 SECRETS to allow more money to flow into your life and experience massive success when [...]

Join me for a teleseminar interview with SEO expert Teddy Garcia, president of Cybermedia Marketing and Geared Local, where you’ll learn:

How local search engine optimization (SEO) can boost your website search rankings—and attract both local and national clients
Why local search is one of the most cost-effective [...]

Corporate giants are spending billions of dollars today on initiatives designed to make them appear more socially and environmentally conscious because they’re finally waking up to the fact that “social profit” is as valuable an objective as financial profit. According to Leonard Berry in Discovering the Soul of Service, a company creates social profit by [...]

So here’s the scenario: A long-time local chiropractor wanted to drum up more business since many people were cutting back on their health spending. Marketing strategies that had once worked just weren’t cutting it anymore, and she was tired of wasting money on coupon mailers and other ineffective advertising.
 
 
So here are a few of [...]

Scarcity can be a powerful sales motivator because no one wants to miss a good deal. It can instantly seal the deal for tire-kickers, and it can also convince people who weren’t even looking to buy now as well. But when it comes to unknown products and especially services, our first response to a big [...]

I worked a lot of the weekend–and I definitely don’t want to do that again next year. I’m going to partially make up for it tomorrow morning, when I go to some museum in Durham to see my nephew, sister and mom. Breaks are important, I don’t take enough of them!
But it was a fairly [...]