I spent a lot of time out of the office yesterday. First at Triangle Business Leaders, which is the local Glazer Kennedy Inner Circle chapter. The topic was marketing to the affluent from Dan Kennedy’s new book No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich. Unlike some of his multiple author books, this one is chock full of the research he has done on this market and he offers up a lot of great information. It’s definitely going on my Wish List. I also learned afterward that I may have two new potential prospects from other chapter members.

After that, I went to the Tweetdivas tweet-up at the swanky new Solas in downtown Raleigh. Solas is also an interesting marketing case because they are the first in Raleigh to ask several hundred dollars to reserve their “cabanas” for the evening (like skyboxes at a stadium). Many of the cabanas on the rooftop were empty during our visit so it’ll be interesting to see how that works out over time.

I also made 115% of my income goal for the day.