Day 17 — Marketing Planning
Yesterday was a rather quiet day. I had the call with my Mastermind buddy Victoria where we discussed our upcoming teleclasses and also her including my 5 Steps to Creating Copy that Persuades Prospects to Know, Like and Trust You So You Can Land More Clients and More Sales ebook as part of the bonus package for her upcoming teleclass series. We’re trying to figure out the logistics of how that would work, but it would be a great deal for both of us.
Also discussed paring down what I’m trying to offer. Instead of creating a whole marketing system, which is really a whole separate business from the copywriting, I’m going to just start offering teleseminars and info products on marketing first. This will allow me to see where the interest lies and also where I can really differentiate my approach. I have a few ideas for doing that, but now I can test them out before I commit to all that work. It also means I can get things out the door much faster since I’ve been stuck on what exactly to include!
I made a follow-up call on a package I sent a top tier copywriter a few weeks ago. No surprise that I got the answering service. I’m going to give it a few days then send an email. I know she was away at the beginning of the week, so she may have taken the rest of the week off as well.
And I did have a prospect call for a quote on a copy review and sales letter. She found me through my postings on a forum we’re both members of. That’s the second time that’s happened in a month. Perhaps I should spend some more time there!
Nothing new on the daily income total.
Posted: August 23rd, 2008 under Savvy Marketing.
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