Days 5 & 6 of Massive Action — Marketing Planning & Priorities
Well, my intent was to take one full day off over the weekend and that didn’t quite happen–I took parts of both days instead. Perhaps I’ll do better next weekend, my neck and shoulders could really use more time away from the keyboard and mouse!
Aside from a lot of client work, I made progress on several fronts:
- Outlined a new special report on index cards (love those index cards!). This is key because a) My current one is not converting well, even though it’s way more in-depth and actually walks you through creating a certain type of press release plus the many ways to repurpose it and b) I think it’s tagging me as a press release writer in people’s minds and I don’t want that.
- Wrote 85% of my ezine, so hopefully I can just quickly review and get to the VA this AM.
- Finalized the initial structure of my marketing & publicity system, which still needs a decent name.
- Prioritized all of the marketing ideas I’ve had floating around on Post-It notes so this week I should be able to pick up the pace.
- Listened to a fabulous CD of Dan Kennedy and Robert Imbriale on Motivational Marketing while I drove out to see my sister and her family and new dog for dinner last night.
Also received payment for one of those new small projects from Friday, and since I only counted out the daily income total for weekdays–I’m already at 35% for today!
I’d love to hear your comments and suggestions, so please feel free to comment as we go along on this!
Posted: August 11th, 2008 under Savvy Marketing.
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