One way is to look for research on they type of marketing you’re doing. Marketing Sherpa is a great source and although you have to pay for their full reports, you can find a lot out by reading their free articles and attending free webinars they put on. The Email Experience Council is another source on, obviously, email.

A lot of vendors also put out free whitepapers–Silverpop is one that comes to mind. Yes, they’re obviously promoting their products or services, but often they’ll share a good deal of research as well.

Workshops and seminars from people who are in the business.

And blogs from the top players can be good sources as well, although the info will usually be more piecemeal that way.

I hope that helps!

Tracy

How would one go about research on marketing based on acutal results????

Thanks ahead of time for your suggestions……