To Get Past the Gatekeeper, Book the Attention of Your Prospect
I have to give props to Warren Whitlock tonight for his creative and detailed idea about getting past the gatekeepers to a big prospect. The short version is to send them a book from Amazon (most gatekeepers won’t bother to open it), forgo the gift wrap and use the gift card option to introduce yourself and send them to a landing page–which you have created just for them. How could the prospect NOT be impressed?
Posted: July 25th, 2008 under Savvy Marketing.
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