I always suggest you have people in your target market read your copy to make sure you haven’t used any jargon or other types of “foreign” language that would confuse your prospects. I stand by this advice but have recently realized I need to add a caveat–it’s good to get their opinion on the words [...]

Last week’s ezine discussed how to improve your chances of closing the sale during an initial consultation or phone call by pre-selling the prospect ahead of time. Done right, the prospect shows up knowing they want to work with you instead of still deciding if they will.
We also discussed one copy element which is critical [...]

I have to give props to Warren Whitlock tonight for his creative and detailed idea about getting past the gatekeepers to a big prospect. The short version is to send them a book from Amazon (most gatekeepers won’t bother to open it), forgo the gift wrap and use the gift card option to introduce yourself [...]

When you’re selling services, closing the sale often requires an actual conversation, whether you call it a sample session, free consultation, or just an appointment. But savvy business owners know you can improve your success—and make that conversation shorter and easier—if you do a good job of pre-selling the prospect ahead of time.
Instead of having [...]

For one glorious day in Minneapolis, MN, we were treated like movie stars. A few weeks ago, my mastermind group gathered there a meeting and video shoot. This is a new service fellow mastermind member Viki Vertel of Digital Buddha Studios is launching for small business owners, but you would have thought she and her [...]

Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs is a road map to the ultimate in “pull” marketing–creating a great product people instantly know they want. Yes, it takes a little more time upfront, but it pays off by having to spend less time and money on educating the customer as to [...]

Click on a link in an email or online ad and most likely you’ll end up on what’s called a “landing page.” A landing page is a specific type of web page, designed to prompt the reader to take one action—whether that’s signing up for a free report, buying a product, or contacting you for [...]

My new ebook is finally out and it’s packed with great information to make any writing to market your business more compelling. 5 Steps to Creating Copy that Persuades Prospects to Know, Like & Trust You So You Can Land More Clients & More Sales–No Additional Marketing Required!will reveal:

How to avoid the biggest [...]

What does your marketing funnel look like?
For those who are unfamiliar, a marketing funnel represents the progression of prospects from the initial raising of the hand to say, “I’m interested in hearing more from you” to the purchase of your core—and probably most expensive—service. This is such a basic marketing concept, but I still see [...]

Here we go again. B2B magazine reported recently that both the Wall Street Journal and Forbes have started separate content sites/publications for women. WSJ’s is just a section of its online site called Journal Women but Forbes is launching a quarterly ForbesLife Executive Women (FLEW) magazine and online section.
I have to say, I find this [...]