If you’re lacking in good, results-driven testimonials, one alternative is to use “borrowed” credibility to build the case for your service. Here are five ways for doing that:
1. Research and Statistics. Studies and numbers that support the soundness of your approach will go a long way in convincing buyers of the viability of your services. [...]

Last week, I was writing a sales letter for a client and suggested that we have interested recipients opt-in for a checklist on buying the type of insurance that she was selling—the things they really should look at to make sure they’re getting a policy with good coverage. She loved the idea of the checklist [...]

Wait—wasn’t email supposed to kill direct mail? Despite the dire prophecies in the early days of the internet world, direct mail is not dead. In fact, with everyone else focusing their efforts online, your message sent via old-fashioned “snail mail” now stands a better chance than ever of getting read.
Email is definitely an important tool [...]

So when you’re one of the few in the world who don’t text message, what do you use to get your Twitter fix? I tested both Twitterberry and Tiny Twitter this week and my verdict is I wish they would merge. Twitterberry is easier to DM people and it also gives you the character count. [...]

Time is the one commodity no one can buy more of it, not even Bill Gates. And as an entrepreneur, the two most profitable ways to spend our time are serving clients and marketing. If we’re serving clients we’re making money and if we’re marketing or creating new products and services then we’re working on [...]

When you’re writing to sell, facts and figures are great–as a supporting actor. But you can’t load down a letter, presentation or anything with numbers and think that will do the job. If you’re looking to persuade people to act, you need the other part of the Reese’s cup–emotion.
The movement to convince people to stop [...]

Fun, fun–The rules to keep you from running afoul of the 2003 CAN-SPAM law continue to grow. Four new ones will go into force at the end of June 2008 and will apply to all “commercial” email campaigns, regardless of list size.
If you’re already trying to play by the rules, the rules do include one [...]

Testimonials are a high-octane marketing tool that can significantly boost sales. Have you noticed how many retail websites are adding customer reviews these days? That’s because people want to know “the real scoop” before making a purchase—especially for something as intangible as a service. And seeing proof of someone else’s satisfaction makes them much more [...]

Research shows that $1 spent on email marketing typically yields $7 in sales. Where else are you going to get that kind of return on your marketing investment? So if you’re not consistently sending out an email newsletter (aka ezine), it’s time to start! Ezines are an easy and inexpensive way to keep in touch [...]

In my post about the Triangle Tweetup yesterday, I explained a little about what it is and why it matters. But today, I’m sharing my top 10 reasons for using it. I like Twitter because I can:
1. Connect with people at all different levels of the entrepreneur world—including the gurus you’d usually have to pay to [...]