http://compellingmarketingblog.com/2008/05/show-prices-on-web-site-the-ongoing-debate/ Marketing tips & resources to take your small business to the next level with less effort and more results Mon, 26 Jul 2010 13:25:26 +0000 hourly 1 http://wordpress.org/?v=3.0 http://compellingmarketingblog.com/2008/05/show-prices-on-web-site-the-ongoing-debate/comment-page-1/#comment-18 Tracy Needham Fri, 16 May 2008 01:03:58 +0000 http://compellingmarketingblog.com/?p=42#comment-18 Thanks for your feedback, Janet! In contrast to coaching, it's rare to find copywriting prices on websites, which is why this is such a hard question. I think I know of one other person who does it. Part of it, I'm sure, is that most copywriters would initially react (like I used to) that it rates vary based on a whole bunch of different factors. But I did some work earlier this year with Process Prodigy that convinced me that yes--I could come up with standard rates by aiming for the average of those factors. Which is why I'd feel comfortable listing them. But as you suggested, it may still make sense holding back on more expensive projects that people wouldn't be apt to just click and sign up for anyway. Thanks for your feedback, Janet! In contrast to coaching, it’s rare to find copywriting prices on websites, which is why this is such a hard question. I think I know of one other person who does it. Part of it, I’m sure, is that most copywriters would initially react (like I used to) that it rates vary based on a whole bunch of different factors. But I did some work earlier this year with Process Prodigy that convinced me that yes–I could come up with standard rates by aiming for the average of those factors. Which is why I’d feel comfortable listing them. But as you suggested, it may still make sense holding back on more expensive projects that people wouldn’t be apt to just click and sign up for anyway.

]]> http://compellingmarketingblog.com/2008/05/show-prices-on-web-site-the-ongoing-debate/comment-page-1/#comment-17 Janet Majoulet-Foust Thu, 15 May 2008 16:10:39 +0000 http://compellingmarketingblog.com/?p=42#comment-17 I struggled with whether I would show prices for my services on my new website. I did finally decide to show my prices for three reasons. One is I get annoyed when I am looking into a product or service and there is no mention of cost. Second I have to take the time to email or call to find out the price, and when you do call or email, sometimes you never hear back. Third, I researched other coach’s sites and did find that most do post their price. My vote is to show prices for your services and products, but if you have a high end product or service, you may want to have people call or email for more information. I struggled with whether I would show prices for my services on my new website. I did finally decide to show my prices for three reasons. One is I get annoyed when I am looking into a product or service and there is no mention of cost. Second I have to take the time to email or call to find out the price, and when you do call or email, sometimes you never hear back. Third, I researched other coach’s sites and did find that most do post their price. My vote is to show prices for your services and products, but if you have a high end product or service, you may want to have people call or email for more information.

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